New Guerlain Boutique and Relaunch Fragrance News

A new Guerlain flagship store La Maison Guerlain on 68 avenue des Champs-Elysees will present a relaunch of several classics including the fragrances created by Jacques Guerlain–Kadine (1911), Liu (1929), Sous Le Vent (1934), Cachet Juane (1937), Vega (1936) and Ode (1955).  Out of these, Liu and Vega are available at the boutique, while the rest are for in-store sampling only.  Sous Le Vent is supposed to be available in 2006 (thanks to Laure for additional information).  The following fragrances by Jean-Paul Guerlain will be relaunched as well–Quand Vient l’Eté, Metalys (formerly known as Metallica), Philtre d’Amour, Derby, Guerlinade, Attrape-Coeur (formerly known as Guet Apens), Purple Fantasy and Chant d’Arômes.  In addition, limited editions of Le Mouchoir de Monsieur and Violette Madame originally created in 1904 will be available as well for about 800 euros.  Moreover, a limited edition of Plus Que Jamais Guerlain extrait de parfum in 500 ml Baccarat bottle will be available for 3000 euros (via parfumessence).

I am particularly thrilled about Liu, which is a fragrance capturing the feel of the 1920s and the trend of the perfumery when aldehydes were still novelty. It is not unlike Chanel #5, however I find it much smoother, stronger on floral notes, with the aldehydic notes providing a great backdrop for the rest of the composition.

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7 Comments

  • N aka parislondres: I cannot wait to go for the launch week after next. Liu is great and I cannot wait to try the newer launches.

    xoxo May 24, 2005 at 4:54pm Reply

  • N aka parislondres: Thanks dear V, I went there today – just to have a look. It is lovely but not as warm as it was before – guess LVMH will not be looking at Guerlain the same way as it was a smaller company. However, the first floor where the exclusives will be launched and re-launched is not yet ready. Will certainly let you know after the launch.

    xoxo May 25, 2005 at 5:02pm Reply

  • Diane: Goodness, the ones you listed sound incredibly intriguing. This is all so exciting! May 25, 2005 at 9:20pm Reply

  • Laure: J’ai essayé de recommander du parfum SOUS LE VENT de Guerlain, or cela n’est pas possible actuellement… (hélas).
    Si vous avez plus d’infos, je vous écoute avec plaisir !
    Salutations,
    Laure July 10, 2005 at 11:58am Reply

  • Victoria: Chère Laure,

    Nouvelles informations sur Guerlain: Kadine (1911), Sous Le Vent (1934), Cachet Juane (1937), Ode (1955) ne sont pas en vente. Ils sont seulement pour la démonstration dans la boutique. July 15, 2005 at 8:09am Reply

  • julien: As you know,i live in Paris and went many times now in the new guerlain store at the champs élysées.
    I loved some réeditions like “Voilette de madame”,some kind of “old perfume”,gentle,powdery,charming like a grandmother’s caress.
    I also loved VEGA,a truly astonishing fragance made of jasmine,so tough and individualistic.
    ATTRAPPE COEUR is also great,romantic and sensual.
    Then,you have the new perfumes and my favorite:CUIR BELUGA.
    If you can,run and smell all of them…it’s so pleasurable.
    Thanks to Victoria for making a post about it:Guerlain is still alive…we just have to make sure they ‘ll respect the old creations. July 15, 2005 at 9:15am Reply

  • Victoria: I agree, they should respect the traditions and the old creations. I shudder at the thought of Mitsouko and L’Heure Bleue being reformulated. I cannot wait to sample Cuir Beluga, but perhaps it would have to wait till the winter when I visit Paris. July 15, 2005 at 9:41am Reply

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