Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.
In honor of the new Bleecker Street boutique about to open in September of 2005, Bond no. 9 is releasing a new fragrance named after the new location. Created by Dave Apel of Givaudan, it is going to feature notes of violet leaf, black currant, jasmine, cedarwood, cinnamon, oakmoss, suede, patchouli, amber and vanilla. As Laurice Rahmé, founder and owner of Bond No. 9 stated in W magazine, “When I went to visit Magnolia, the kids who served cupcakes asked me, “When are you going to make a perfume that smells like cake. So, I asked Dave Apel, the perfumer, if he thought we could make a sensual perfume that reminded us of cupcakes. We worked with vanilla note and other dessert notes, like cinnamon.” Bleecker Street is “the first gourmand fragrance that’s also woodsy and oriental, which is very untraditional.”
Bleecker Street has a subtle gourmand feel, with a delicious green blackcurrant note providing a juicy touch. The drydown is an oriental base of amber and sandalwood laced with green thyme and cinnamon. The patchouli note is rendered as rather subtle, but very appealing. Considering that I enjoy Nuits de Noho with its voluptuous patchouli note, I like the subtle patchouli of Bleecker Street. While not exactly reminding me of Magnolia cupcakes, the dry down seems to have an edible quality that makes it a fall release to be anticipated. I am tempted to buy Bleecker Street for the bottle alone, which is truly a pièce de résistance—signature Bond no. 9 bottle ornamented with a starburst pattern of gold, green and purple, recalling peacock feathers.