Estee Lauder: The Woman Behind Youth Dew

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Estée Lauder and her husband Joseph started a business in 1946 to market her uncle’s skincare preparations. Lauder launched her first fragrance Youth Dew in 1953 (created by perfumer Josephine Catapano), cleverly marketing it as bath oil. Although at the time perfume was considered a luxury item reserved for special occasions, bath oil could be applied every night. In 1964, Lauder introduced her first masculine fragrance, Aramis, which like Youth Dew has become an enormous success.

Photo: Estée Lauder, read more on osmoz.com.

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6 Comments

  • linda: Ah, what a woman! I never fail to be amazed by her. November 17, 2005 at 11:24am Reply

  • Karin: my, how times have changed! only 1953, and people didn’t wear perfume on a daily basis, but would use bath oil… November 17, 2005 at 11:24am Reply

  • parislondres: Amazing business person! Thanks for this dear V.

    🙂 November 17, 2005 at 1:10pm Reply

  • BoisdeJasmin: L, she is amazing. Very driven and ambitious. November 17, 2005 at 1:50pm Reply

  • BoisdeJasmin: Karin, I have not realized this previously, and this fact is quite fascinating. November 17, 2005 at 1:50pm Reply

  • BoisdeJasmin: You are welcome, dear N. November 17, 2005 at 1:51pm Reply

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