P.Diddy caused another stir with his racy ad shot for the new Sean John label fragrance Unforgivable (if you are curious, you can read my review of the fragrance). The ad shows Sean Combs wrapped in sheets with two women, one Caucasian and one Asian. The ad caused such a stir that the parent company Estée Lauder began to shoot a new “store-friendly” ad. The original ad will be used by Sephora (the only retailer to use it) and the billboards.
The global brand president of Estée Lauder John Demsey stood by Sean Combs’ original decision, “We believe the ads represent the true spirit of Unforgivable. This fragrance is about a man who lives his life with passion and, unapologetically, we respect Sean Combs’ creative perspective and support him in his vision. While it’s unfortunate that some retailers were so uncomfortable with something with that much sexual presence, we respect their decision to do what is right for them.” Via New York Post and other news sources.