Art of Perfumery: Perfume News

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Based near Grasse in the south of France, Art of Perfumery, according to their press release, is a company that wanted perfumers to have freedom in creating the fragrances of their dreams. “I gave the perfumers complete freedom in terms of cost and odour direction and the only requirement I placed upon them was to create with complete honesty,” says Peter Milsted, founder of Art of Perfumery. There are 7 fragrances in the range, 4 for women and 3 for men.

No. 1 for women: Citrus Aquatic Floral
Freshness derived from flowers, fruits and citrus notes blended on a heart of unequalled aquatic delicacy offer an exceptional presence.

No. 2 for men: Citrus Herbal Cologne
A stunning creation. An incredible get up and go fragrance that sparks with energy.

No. 3 for women: Lily of the Valley, White Floral
Beautifully balanced natural white floral ingredients combine to create a modern day masterpiece of purity and elegance.

No. 4 for men: Fresh Marine Woody
Perfumery contrasts of water and fire take male fragrances to a new level.

No. 5 for women: Floral Oriental
The true spirit of the oriental, rich and expansive with fresh modern accords threaded throughout. A superb update of a classic theme.

No. 6 for men: Spice Smoked Wood
An unforgettable character. .

No. 7 for women: Fresh Rose Amber
Innovation and sophistication combine in a fragrance of breathtaking originality. A rose drowned in amber and so much more…

Samples (3 euros) and 50ml bottles (75 euros) as well as further information are available from Art of Perfumery.

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6 Comments

  • portlandia: Hmmm, sounds like they are taking a page out of the Frederic Malle playbook? I am curious to see how a “marine” fragrance smells when cost is no object. April 25, 2006 at 11:02pm Reply

  • BoisdeJasmin: I am very curious to try these fragrances. I am especially interested in No.6 and No.7. April 26, 2006 at 6:21pm Reply

  • Helene: Sounds very interesting. Thanks for the info.I note that the names of the perfume creators do not appear at the forefront of the website, nor on the bottles for that matter, like with Malle. April 27, 2006 at 5:08pm Reply

  • Helene: Okay, I just saw they invoke contractual reasons for keeping the perfumers’ identities secret — Well, we can always try to guess who they are or pray for leaks, figuratively speaking. April 27, 2006 at 5:13pm Reply

  • Helene: I have a third comment: don’t you think their advertisement is a bit too hyperbolic? They sound quite commercial to me. April 27, 2006 at 5:18pm Reply

  • BoisdeJasmin: Helene, I think that it would be interesting to guess. I am disappointed that they are not going to release the names of perfumers, because to me, this is one of the most interesting aspects of perfumery. Not knowing is almost like reading a book and not being able to see the author’s name.

    As for advertising claims, it is difficult to say without having tested the perfumes. I am looking forward to exploring the line and seeing how the products live up to the expectations the advertising creates. April 27, 2006 at 5:20pm Reply

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