And celebrity fragrance trend continues… Mariah Carey has recently signed a deal with Elizabeth Arden to develop her own line of fragrance products. The company anticipates launching it in spring 2007.
As WWD reports, Mariah Carey is not the first celebrity working with Arden. “Its deal with Britney Spears, signed in March 2004, has yielded two top-five hits: Curious Britney Spears, launched in September 2004, and Fantasy Britney Spears, launched in September 2005. Arden also has Hilary Duff under contract for beauty products since last September (the first fruits of that deal have not yet been released), and signed Catherine Zeta-Jones in February 2002 to be the face of its core Elizabeth Arden brand. In addition, NASCAR star Jeff Gordon has been the face of its Halston Z-14 brand since May 2004 – and the original celebrity fragrance maven, Elizabeth Taylor, is also part of the company family.”