BBC reports that the Stilton Cheese Makers Association (SCMA) has launched Eau de Stilton, a perfume that the SCMA hopes would encourage people to eat more stilton. As one of the SCMA representatives, Nigel White noted, “The perfume has a very earthy, musky, herby type of background which is very different to the very sweet perfumes you smell wafting down the street as someone walks past you.” “Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to. ”
For the time being, the fragrance is available in sample form from the SCMA, however, if it is to prove commercially successful, the mass distribution is planned. More information on the creation of the perfume is available from the Stilton Cheese Makers Association, which also lists the notes for the perfume as including yarrow, angelica seed, clary Sage and valerian. The samples can be obtained by emailing firstname.lastname@example.org. Thanks to Paru for the link.
To my knowledge, this is the first time that cheese has served as a direct inspiration for a perfume, although a clever Canadian Gouda cheese ad has often been construed as advertising a fragrance. It is rather amusing, and I encourage you to take a look.