Perfume News: Eau de Stilton

Stiltonbottle

BBC reports that the Stilton Cheese Makers Association (SCMA) has launched Eau de Stilton, a perfume that the SCMA hopes would encourage people to eat more stilton. As one of the SCMA representatives, Nigel White noted, “The perfume has a very earthy, musky, herby type of background which is very different to the very sweet perfumes you smell wafting down the street as someone walks past you.” “Blue Stilton cheese has a very distinctive mellow aroma and our perfumier was able to capture the key essence of that scent and recreate it in what is an unusual but highly wearable perfume that we are very proud to put our name to. ”

For the time being, the fragrance is available in sample form from the SCMA, however, if it is to prove commercially successful, the mass distribution is planned. More information on the creation of the perfume is available from the Stilton Cheese Makers Association, which also lists the notes for the perfume as including yarrow, angelica seed, clary Sage and valerian. The samples can be obtained by emailing stilton@brazenpr.com. Thanks to Paru for the link.

To my knowledge, this is the first time that cheese has served as a direct inspiration for a perfume, although a clever Canadian Gouda cheese ad has often been construed as advertising a fragrance. It is rather amusing, and I encourage you to take a look.

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20 Comments

  • mc: “…very different to the very sweet perfumes you smell wafting down the street as someone walks past you.”

    Sounds like my kind of scent!

    I love Stilton and rarely need encouraged to eat more. May 12, 2006 at 3:53am Reply

  • Evan: I love this idea… Amines! Sulfuraceous notes! Moldy drydown!

    Seriously, this sounds way more interesting than another fruity floral. May 12, 2006 at 3:54am Reply

  • daruma: daruma here. This sounds like the sort of smell that emanates from middle aged men’s shoes on a hot day on the London Underground. May 12, 2006 at 4:09am Reply

  • Judith: Hmmmm. . . I thought Jardenia smelled like blue cheese, but I guess that wasn’t intended:) May 12, 2006 at 6:51am Reply

  • paru: I love the Gouda advertisement! I was laughing hysterically! May 12, 2006 at 8:00am Reply

  • Marina: The ad is hysterical. And that Stilton scent sounds like something I might actually like 🙂 May 12, 2006 at 9:27am Reply

  • peter: Wow! I need to get a sample of that stuff. May 12, 2006 at 2:06pm Reply

  • Constance: Wow! What makes me even consider sampling this in a dark cellar with a nice glass of wine is beyond me! 🙂 May 12, 2006 at 2:19pm Reply

  • BoisdeJasmin: Mike, I also need no encouragement, but I am very curious to sample this fragrance. Actually, valerian root oil smells very much yeasty, and I can just picture the scent in my mind. May 12, 2006 at 2:33pm Reply

  • BoisdeJasmin: Evan, I cannot agree more! I will take Eau de Stilton over another fruity-floral any day. May 12, 2006 at 2:41pm Reply

  • BoisdeJasmin: Daruma, now, that is not the most pleasant association one could make. 🙂 May 12, 2006 at 3:05pm Reply

  • BoisdeJasmin: Judith, yes, I thought that Jardenia smelled like cheese, although the cheese in question for me was brie. And I agree with you that it probably was not intended. May 12, 2006 at 3:06pm Reply

  • BoisdeJasmin: Paru, so was I, when I first saw it. Katie of Scentzilla posted a few funny ads, and this was one of them. I laughed and laughed. May 12, 2006 at 3:07pm Reply

  • BoisdeJasmin: Marina, this whole discussion made me crave Stilton, so I just made a sandwich with Stilton and pears. So, I guess that the SCMA’s aim is achieved in my case. 🙂 May 12, 2006 at 3:08pm Reply

  • BoisdeJasmin: Peter, so do I! Sounds fascinating. May 12, 2006 at 3:09pm Reply

  • BoisdeJasmin: Constance, I have the same craving! 🙂 May 12, 2006 at 3:10pm Reply

  • kyahgirl: my first reaction is EWWWW~
    but then, I know that perfumes always take me by surprise so I’d like to try it. I’m such a perfume whore, I can’t help it! May 12, 2006 at 3:26pm Reply

  • BoisdeJasmin: L, I bet this one will be surprising. Actually, the description is quite appealing–fruity, earthy, herbal. We shall see… May 12, 2006 at 3:33pm Reply

  • cynthia: I am so tempted to write for a sample. 🙂 May 13, 2006 at 5:55pm Reply

  • BoisdeJasmin: Cynthia, I already did. I am very curious to try it. May 15, 2006 at 12:02am Reply

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