Giorgio Armani Emporio Armani White She/Elle : Perfume Review

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Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.

Among Emporio Armani fragrances, White She (2001) stands out not only for its innovative composition, but also for its perfect synergy with the elegant, tailored look of Giorgio Armani couture and prêt-a-porter lines. A fashion house famous for its immaculate fit and expensive fabric made a great choice in selecting the fragrance that eventually became Emporio Armani White She (or White Elle). I prefer White She to all other Emporio Armani fragrances, including its masculine counterpart. In fact, although labeled She, the composition has an almost androgynous feel. The perfume conjures cool silks and hot ironed linens with its transparent freshness, which slips off slowly revealing a silvery woody accord.

Annie Buzantian makes a departure from her signature crystalline flowers in creating the polished wood accord of White She. Reminiscent of fine white bark covering birch trees, it is gently cradled in the radiance of white musk. It would be fair to say that Emporio Armani White She became the trendsetter for the white musk compositions having introduced an accord created by Alberto Morillas who also worked on the fragrance.

White is an adjective applied to synthetic musks marked by metallic nuance and radiant freshness. The cocktail of white musks in Emporio Armani White She created by Morillas (the nose behind Flower by Kenzo, Bulgari Omnia, Rochas Byzance, CK One, among numerous others) explores the full spectrum of these interesting aroma-materials. Their coolness, transparency and ironed fabric effect make for a perfect backdrop against which the delicate notes of Emporio White She sparkle—the spicy overture of ginger, the tart citrus and the tangy verdancy of fig leaves. As the composition unfolds in a panoramic style characteristic of modern fragrances–from icy freshness to fragile woods and radiant musks, the fragrance does not fail to maintain an effortlessly elegant aura.

I should mention that Emporio Armani White She should not be confused with Emporio Armani She, which came out in 1998. White She/Elle includes notes of bergamot, mandarin, ginger, blackcurrant leaf, fig leaf, mint, white woods, white musk. It does not seem to be available in the States, although the usual suspects, the online discounters such as Strawberrynet, carry it. European online shoppers can find it at Escentual.

Photo: Pantsuit from Spring 2006 Armani Prive collection. Style.com

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26 Comments

  • k-amber: Dear Victoria,

    Beautiful review as always. I did not know Flower by Kenzo and Rochas Byzance that I used to wear,were created by the same nose. You always fill me in 🙂 I will try this Armani scent definitely.

    Kaori June 7, 2006 at 9:25am Reply

  • Marina: I had no idea! I’ve always dismissed it as “yet another one of those Emporio scents”. But now I will definitely give it a good try. Thank you very much for the review! June 7, 2006 at 10:08am Reply

  • Ina: Something happened to my comment I posted earlier. I tried this several years ago at the Gatwick duty free and rememeber liking it qutie a bit. Have you seen it at any stores recently? June 7, 2006 at 10:20am Reply

  • Robin: Have never smelled it V, but now I will have to… June 7, 2006 at 10:26am Reply

  • Tania: I remember trying this when it came out and liking it, but at this point I have no sensory recollection. Your review has inspired me to seek it out for another sniff. Nice work, V. June 7, 2006 at 10:32am Reply

  • Katie: Okay, I don’t know how you did it, but you’ve made me want to try a white musk scent. You are dangerous to read, V. 😛 June 7, 2006 at 7:44pm Reply

  • Nick: I owned the Emporio Armarni White for men, which I loved. As far as I am aware, there
    were the original Emporio Armani, then “White”, then “Night” and then “Disco Glam”, all in the same canister. I may be wrong, but I remember a man at the Armani counter telling me that White and Night have been discontinued. Maybe that is just here in Australia though. June 7, 2006 at 11:44pm Reply

  • BoisdeJasmin: Kaori, Flower by Kenzo and Byzance are two of my own favourites. Emporio White She is quite different from these two, but it is very interesting. Definitely worth sampling. June 9, 2006 at 12:07pm Reply

  • BoisdeJasmin: M, I hope that you can still locate it easily in stores. In US, it is quite difficult to find, although in Paris, it is still widely sold. June 9, 2006 at 12:08pm Reply

  • BoisdeJasmin: Ina, I have not seen it in stores. I ended up ordering it online, after I ran out of sample. It is a fascinating composition. June 9, 2006 at 12:09pm Reply

  • BoisdeJasmin: R, I definitely recommend trying it. It is head and shoulders above other Emporio fragrances. June 9, 2006 at 12:09pm Reply

  • BoisdeJasmin: R, I definitely recommend trying it. It is head and shoulders above other Emporio fragrances. June 9, 2006 at 12:10pm Reply

  • BoisdeJasmin: T, thank you. Of course, the only Emporio fragrance I like has to be limited to the European market! June 9, 2006 at 12:11pm Reply

  • BoisdeJasmin: Katie, glad I inspired you! It is definitely worth seeking out, if only to know where all of these white musk fragrances came from. June 9, 2006 at 12:12pm Reply

  • BoisdeJasmin: Nick, I do not think I have ever seen Night in the States. I have tried them, but it was during my stay in Paris. Same with White, although it was definitely available in the States at one point. Now, only the original Emporio fragrances remain. June 9, 2006 at 12:13pm Reply

  • Nick: I now wish that I had tried the female white! I remember that I absolutely had to have the mens white: It had notes of lemon, rosemary and thyme with the elegance of white musk. Definately a white musk composition that elevated it beyond some of its usual associations… June 10, 2006 at 1:59am Reply

  • BoisdeJasmin: Nick, the masculine one was also nice, although I must say that I prefer the feminine version. It seems to render the white musk accord with more clarity. In general, it is a very interesting composition. June 11, 2006 at 6:00pm Reply

  • Katherine: As always, a review that makes me want to check out a fragrance even though it might not be quite ‘me’. (I think I maxed out on white musk at school when every girl had the soap, the bath foam, the deoderant spray and the scent itself from the Body Shop’s white musk range.) I was interested to read of the ‘ironed fabric’ note in this fragrance, as I understand that white musks are found in a lot of detergents and fabric softeners: I wonder whether what we would call an ‘ironed fabric’ is, in fact, just another fragrance rather than the smell of the fabric itself?

    (FWIW, the snippet of info on white musks in detergents came from Luca Turin’s book ‘The Secret of Scent’, which I’m sure needs no recommendation from me!) June 12, 2006 at 5:46am Reply

  • BoisdeJasmin: Katherine, this is quite different from the conventional white musks, because the effect is transparent and vivid, rather than dense and creamy. The case of musks being used in detergents and laundry softeners and having an ironed fabric quality is interesting. Perhaps, it is a virtual circle, in a sense. For instance, Estee Lauder White Linen relied on a large quantity of Galaxolide (one of the so-called white musks), which has been more commonly used in detergents prior to that. June 12, 2006 at 4:04pm Reply

  • josie: Ive been wearing armani white for over 5 years now, its my signature scent i even wear it around the house. anyway apparently it is dicontinued here on australia, Do you know if they’ve stopped it altogether or is it still sold overseas? I feel naked without my perfume!!! July 14, 2006 at 1:18pm Reply

  • Maura: Armani White She has been my signature scent since its launching. It’s a wonderful scent and I cannot imagine my life without it. August 24, 2007 at 3:15pm Reply

  • Iryna: Dear Victoria,

    My long-time favourite perfume is Armani Sensi, which is now discontinued. Do you know of any perfume that’s very similar to it? I would greatly appreciate your help! October 18, 2012 at 4:06pm Reply

  • suzanne: Can you please clarify, the photo above is of White Elle/She or the original Elle/She?

    Thanks! February 27, 2013 at 6:28pm Reply

  • Pia: Oh, dear, oh, dear, how can you NOT have Armani Femme Original in your reviews? THE best Armani AND perfume in general of all times! March 19, 2013 at 6:19pm Reply

  • Angie Moores: I’m still after all these years trying to find a replacement for Giorgio Armani’s White She! Obviously it’s still very popular so WHY did they have to discontinue it?!?!??? And WHY would they not bring it back??? December 10, 2013 at 2:17pm Reply

    • Victoria: I also don’t understand it, Angie. It’s a fantastic perfume, and it was easily one of the best from the range. December 10, 2013 at 3:43pm Reply

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