Thierry Mugler Le Parfum Now Sold : Perfume News

Mugler_le_parfum_2

Thierry Mugler Le Parfum coffret (please see my review of the 15 fragrances here) reinterpreting the work by Patrick Süskind, Perfume: Story of A Murderer, is now available on-line in France, Germany and Swizerland. Le Parfum website offers insights into making of the film as well as inspirations for each of the 15 fragrances, which are contain in the coffret: Baby, Paris 1738, Atelier Grimal, Virgin Number One, Boutique Baldini, Amor & Psyche, Nuit Napolitaine, Ermite, Salon Rouge, Human Existence, Absolu Jasmin, Sea, Noblesse, Orgie and Aura (in the chronological order). Each olfactory interpretation of the scenes from the book comes in a 7.5ml bottle, except for Aura, which is packaged in a 15ml flacon. Aura is described as the elixir which is designed to harmonize with all of the fragrance families.

The project is interesting for many reasons, not least of which being the fact that the marketing concept came from the perfumer, rather than the Thierry Mugler team as would ordinarily be done. Laudamiel has worked on the idea for over 6 years with his partner Christoph Hornetz, therefore the fragrances are his personal interpretations of scenes from Suskind’s book. The coffret will be available in the US in November, around which time the English version of the website should be ready. The Roja Dove Haute Parfumerie at Harrod’s will also be carrying Le Parfum. The price is 550 euros.

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16 Comments

  • Bela: That’s some expensive gimmick! I’m sure it’ll be very successful. LOL! October 4, 2006 at 1:15pm Reply

  • helg: Hi Vic!

    I have been terribly busy at work and everything, but haven’t forgotten you.

    This is a wonderful concept, actually, it made me dream from the first time I heard about it. Even if unattainable for most and not even supposed to smell that pretty for some in the collection 😉

    I have heard that there are some plans to introduce “Aura” in the permanent Mugler collection at some point early next year -perhaps at boutiques or exclusive stores- which would be fabulous (since the hankering for the virgin’s aroma description in the book is so engrossing!)
    My personal guess is that Aura might be an expensive musk-type fragrance. Narciso Musk showed the way on how they could go about it, since it layers well with many perfumes and is both virginal and sensual at the same time.

    Just a thought… October 5, 2006 at 1:54am Reply

  • cynthia: I can’t wait to see the film! The coffret sounds fascinating, although I am scared to think what Orgie would smell like. October 5, 2006 at 12:04pm Reply

  • peter: Very interesting! I read someplace that Aura might be released separately. Do you know if it is true? October 5, 2006 at 1:01pm Reply

  • Robin: Very sorry to see that darned picture….it is very appealing visually, in addition to everything else! October 5, 2006 at 2:22pm Reply

  • BoisdeJasmin: Bela, it is definitely not cheap, but I think that its success will be based on how well it translates the olfactory images. I am certainly looking forward to it. October 5, 2006 at 11:30pm Reply

  • BoisdeJasmin: El, thank you for remembering me despite your busy schedule. I like the idea of one of these fragrances being released separately, and like you, I find the whole concept fascinating. I also cannot wait to see the film. October 5, 2006 at 11:31pm Reply

  • BoisdeJasmin: Cynthia, I absolutely agree. I cannot wait to see it. October 5, 2006 at 11:32pm Reply

  • BoisdeJasmin: Peter, I read this before too. I guess we shall see soon enough. October 5, 2006 at 11:32pm Reply

  • BoisdeJasmin: R, it is very appealing, isn’t it? October 5, 2006 at 11:33pm Reply

  • Nick: Dear Victoria,

    Thankyou for providing this image for your reader’s delectation! I love the idea, although I have to confess to not having read the book! I decided not to read it, to try to keep my perfume conciousness pure. I know, very silly! October 6, 2006 at 12:29pm Reply

  • Bela: Sorry I’m so cynical, V. I don’t believe it’s possible to create so many *good* fragrances in so little time. Even if he was commissioned on Day One of the film’s production, Thierry Mugler can’t have had longer than, what?, a couple of years to work on them. Fourteen good scents in two years? I don’t think so. I suppose 14 perfumers may have been briefed.

    I’m looking forward to the film, though, although I know it can’t possibly do justice to the book because the beauty of the book is not in the plot. Didn’t one review say that it conveyed ‘smell’ with huge close-ups of Grenouille’s nose? LOL! October 7, 2006 at 10:09am Reply

  • BoisdeJasmin: Nick, I highly recommend the book. It has a number of fascinating aspects, but as bela says below. the beauty of the book is not in the plot. October 7, 2006 at 12:27pm Reply

  • BoisdeJasmin: J, I understand what you mean, but this is a different situation. The Thierry Mugler team did not brief anyone, nor did the perfume project emanate from them. The perfume idea was Christophe Laudamiel’s own project, on which he worked for a long period of time, simply because he loved the book. So, when the movie project appeared on the horizon, he and his partner Christoph Hornetz presented the idea and approached Mugler with it. Vera Strubi loved it, and Mugler picked it up.

    I also read the review that Grenouille’s nose is the main feature of many close ups. I am looking forward to the movie nevertheless. October 7, 2006 at 12:34pm Reply

  • koneko: Hello dear V!
    I love the picture. I am looking forward to the movie, and I cannot wait for reviews of the scents… October 8, 2006 at 6:57pm Reply

  • BoisdeJasmin: Dear M, I am looking forward to it as well! October 11, 2006 at 1:36am Reply

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