One of the newest issues of Cosmetic World has landed on my desk. It makes an announcement of the new limited edition Yves Saint Laurent fragrance, Young Sexy Lovely. I thought that it was a marketing tactic to encompass everything, but the name apparently incorporates the monogram for YSL. Well, it is not as if the two are mutually exclusive… The fragrance contains notes of nashi pear, mandarin, blackcurrant, cherry blossom, magnolia, wine yard peach, crystalline musk, amber and cedarwood. The addition of the cherry blossom note should clue us in that Young Sexy Lovely is meant to appeal to Japanese consumers in the US market.
Yet, the most interesting feature of the issue is a piece by John Ledes called Perfume Burials. It discusses the unprecedented growth of fragrances and the difficulties the brands and the stores have in sustaining the numerous releases. If sell-through fails, then the unsold stock is destined to end up on the shelves of the discounters. His observations on the future of the celebrity fragrances are illuminating. “The ‘celebrity’ fragrance wave of the 2005-2006 fragrance flood will have its survivors. However, it will be the scent that survives and not the ‘charm’ of these ‘ladies.'”