FiFi Awards Fragrance of the Year Finalists Announced

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The Fragrance Foundation has announced the top ten finalists for Fragrance of the Year FiFi® Award on March 19th. According to the Foundation, “The top five in each of the Fragrance of the Year categories will be honored with the miniature crystal FiFi® Award at the FiFi Finalists Breakfast and placed on the second ballot. The second ballot will determine the winners.” Niche in the context of FiFi nominations simply means the number of doors that carry the fragrance.

Nouveau Niche Womens:
• Ange ou Démon Givenchy
• Anna Sui Dolly Girl on the Beach
• Armani Privé Cuir Amethyste (unisex)
• Delices de Cartier
• Fleur de Narcisse 2006 L’Artisan Parfumeur
• KenzoAmour Kenzo
• Missoni Eau de Parfum
• The Scent of Peace Bond No. 9
• Tom Ford Black Orchid
• Viktor & Rolf Flowerbomb Extreme Amethyst Edition

Nouveau Niche Men’s (Eleven finalists due to one tie):
• Armani Privé Cuir Amethyste (unisex)
• Baldessarini Ambre
• David Beckham Instinct
• Dunhill Pursuit
• Figue Eau de Toilette by Calypso Christiane Celle (unisex)
• Fire Island Bond No. 9
• Fou d’Absinthe L’Artisan Parfumeur
• L’Homme Yves Saint Laurent
• Montblanc Starwalker
• Paul Smith Story
• Viktor & Rolf Antidote

Luxe Women’s:
• Armani Code for Women Giorgio Armani
• Badgley Mischka
• Betsey Johnson Parfum
• Burberry London for Women
• Donna Karan Gold Eau de Parfum
• Insolence Guerlain
• Juicy Couture
• Pure White Linen Estée Lauder
• Stella in Two Stella McCartney Parfums
• Vera Wang Princess

Luxe Men’s:
• Burberry London for Men
• Calvin Klein euphoria for Men
• Cannabis Santal Eau de Parfum
• Lacoste Essential
• Lucky Number 6 for Men by Lucky Brand Jeans
• Polo Double Black
• Prada for Men
• Terre d’Hermès Hermès
• Unforgivable by Sean John
• Versace Man Eau Fraiche

Popular Appeal Women’s (Five finalists in this category):
• American Beauty Wonderful Indulgence
• Bijan Black Women
• Celine Dion Parfums Always Belong
• Dianoche by Daisy Fuentes
• Stacie J Golden

Popular Appeal Men’s (Two finalists in this category):
• Antonio Antonio Banderas
• Bijan Black Men

Private Label/Direct Sell Women’s (Eleven finalists due to one tie):
• Banana Republic Alabaster
• Banana Republic Jade
• Banana Republic Rosewood
• Crystal Aura Avon
• Dream Angels Desire Victoria’s Secret
• Mary Kay® Affection™
• Play-Doh Demeter Fragrance Library
• Secrets d’Essences Voile d’Ambre Yves Rocher
• Signature Collection Japanese Cherry Blossom EDT & Perfume Mist Bath and Body Works
• Signature Collection Sensual Amber EDT & Perfume Mist Bath and Body Works
• Thierry Mugler Interprets Perfume: The Story of a Murderer (unisex)

Private Label/Direct Sell Men’s (Five finalists in this category):
• Banana Republic Black Walnut
• Banana Republic Slate
• Driven Derek Jeter
• Re: Verb
• Thierry Mugler Interprets Perfume: The Story of a Murderer (unisex)

“Established in 1949, The Fragrance Foundation is a non-profit, educational organization whose mission is to enhance the image of the Fragrance Industry to the public and expand the appreciation and use of fragrance in all its forms across all distribution channels in the Americas,” says the Fragrance Foundation press release.

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20 Comments

  • Leoness: V, which of these nominees would you consider personal favorites? What do you think of Ange ou Demon? I purchased a bottle from a department store because I liked the opening notes, but after trying the perfume at home, the scent seemed to get stronger and stronger. I initially liked Badgley Mischka too, but discovered something cloying. I smelled Armani Code for Women on a co-worker and the ginger was quite nice. I own Cartier’s Delices- the drydown is lovely. I’d love your take on some of the nominees. Thanks! March 22, 2007 at 10:57pm Reply

  • AHTX: In addition to Leoness’ queries, I’d love to hear anything you feel you can reveal about the selection process…conversations, experiences, your own feelings as a judge… March 22, 2007 at 11:14pm Reply

  • AHTX: …unless of course its all top confidential! March 22, 2007 at 11:14pm Reply

  • Madelyn E: When I visited L’Artisan’s Counter at Bergdorf Goodman- the SA presented Fou D’Absinthe as a woman’s scent ! I really liked it – almost (gasp !) bought it on the spot.
    I was surprised to see it on the men’s list. Is it considered to be unisex or men’s ? What do you think of it ? March 23, 2007 at 1:49am Reply

  • juliette: the nouveau niche selection sucks! I m sorry but Parfumerie Générale mens scents (Coze, Querelle, Harmatan Noir…) are a million times better and more interesting than whats listed above. March 23, 2007 at 1:53am Reply

  • Judith: Hmmmm. . . In the NN category, I guess I would pick both L’Artisans (definitely for the women; I haven’t smelled a lot of the men’s scents though)> March 23, 2007 at 8:48am Reply

  • Monika: I’m really puzzled by who goes into which category. I would have never considered Kenzo or YSL a niche brand, and my instinct would be to place Beckham in popular appeal rather than niche… I guess there are some complicated criteria. 🙂

    It’s my first post here, so I wanted to say that I really enjoy reading your blog. Thanks. 🙂 March 23, 2007 at 2:00pm Reply

  • ~vanilla girl~: Hello Victoria! nice to see Kenzo Amour in the NN category…I just received my bottle of kenzo amour today,i am LOVING it!! 🙂 March 23, 2007 at 2:01pm Reply

  • Monika: I’m really puzzled by who goes into which category. I would have never considered Kenzo or YSL a niche brand, and my instinct would be to place Beckham in popular appeal rather than niche… I guess there are some complicated criteria. 🙂

    It’s my first post here, so I want to say that I really enjoy reading your blog. Thanks. 🙂 March 23, 2007 at 2:02pm Reply

  • BoisdeJasmin: Leoness, actually if you liked the ginger in Armani Code for Women EDP, then you will like the EDT. There is a spicy-fresh note in it that is very nice. March 23, 2007 at 5:08pm Reply

  • BoisdeJasmin: A, the selection process is actually fairly straightforward. The companies nominate their products themselves (every single company is welcome to put their fragrances on the ballot), the judges then pick the first round of finalists. There is another round coming, which was not done yet. In general, there are twenty-one FiFi awards including the Fragrance of the Year, Best Packaging (Men’s and Women’s Popular and Prestige), Best National Advertising Campaign (Print and Television), Bath & Body Line, Interior Scent Collection and Fragrance Hall of Fame awards. March 23, 2007 at 5:12pm Reply

  • BoisdeJasmin: Madelyn, I believe that L’Artisan markets it as a masculine fragrance, but I wear it and find nothing overly virile about it. Of course, its bright fougere accord would be perfect on a man. March 23, 2007 at 5:13pm Reply

  • BoisdeJasmin: Juliette, perhaps next year Parfumerie Générale will ballot their line. More smaller companies should definitely do it and get exposure for their products as well as an opportunity to be considered. March 23, 2007 at 5:15pm Reply

  • BoisdeJasmin: J, I also liked L’Artisan fragrances. BTW, if you like vetiver, you should try Story! March 23, 2007 at 5:17pm Reply

  • BoisdeJasmin: Monika, thank you very much! I am glad that you are enjoying it.

    Actually, the criterion for niche vs luxe, etc. is very simple–distribution. The fewer doors (stores) carry the fragrance, the more niche it is. It does not mean niche in the sense that fragrance lovers understand it. March 23, 2007 at 5:20pm Reply

  • BoisdeJasmin: S, I am very glad that you are enjoying your new purchase. March 23, 2007 at 5:21pm Reply

  • Leoness: V, I’m not sure which perfume you mean… I liked the ginger in the Armani Code, so I will like the EDT of which perfume? Ange ou Demon, Badgley Mischka, or the Armani Code itself? March 23, 2007 at 9:25pm Reply

  • BoisdeJasmin: If you liked the ginger in Armani Code (EDP has been the only concentration available till now), you will like the new EDT version of Armani Code. March 23, 2007 at 10:46pm Reply

  • Leoness: Thanks for the clarification. March 23, 2007 at 11:03pm Reply

  • BoisdeJasmin: You are most welcome! 🙂 March 23, 2007 at 11:05pm Reply

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