Reflecting on 2007 in terms of fragrance is quite fitting for me, as it has been an exciting year in this respect. After almost a year of working in the industry I am glad to note that my love and passion for perfume has only grown stronger, even if I began to realize what roadblocks to creativity a fragrance can encounter as it reaches the market. For this reason, every exciting launch is doubly so for me now. Therefore, below is my list of what I found to be most interesting in 2007—and I have to say that for all of the pessimistic thoughts I had at the start of the year, 2007 turned out to be a good year for fragrance.
Best Niche Launch
I love the sense of humor present in the offerings by Crazylibellule & The Poppies, a new line that was one of my best niche discoveries of 2007. A tube of Encens Mystic is something you might find in my purse, next to my wallet, Blackberry and lipstick. The new collections Les Batons and Les Olfactives are likewise interesting. I loved the gentle texture of Ensemble ce Soir Baton as well as its opalescent sheen.
Another line that deserves a special mention is Parfums MDCI. Enlevement au Serail, Rose de Siwa and Promesse de l’Aube are simply breathtaking, while Invasion Barbare is an elegant masculine that avoids all of the clichés of a typical masculine scent. Bravo to Claude Marchal, the founder and the artistic director!