Last night, at the Grand Palais in Paris , Lancôme presented Magnifique, its newest fragrance which olfactively interprets the color red. Anne Hathaway is Lancôme’s newest ambassador, who will be featured in the advertising campaign. The fragrance, a spicy woody floral, was created by Firmenich perfumers Olivier Cresp and Jacques Cavallier. As WWD reported this morning, “‘The challenge was to work on wood
Magnifique will launch in August in the US (where it will be exclusive to Bloomingdale’s at first) and in September elsewhere. India, roses, red… I am adding this launch to the list of new fragrances to anticipate!