The fans of Serge Lutens will be excited to hear the news that two new fragrances are about to join the collection: El Attarine and Serge Noire. The exclusive range will see the debut of El Attarine Eau de Parfum, which is described in the following manner in the press release:
“In Arab countries, ‘attarin’ means sweet-smelling, and refers to everything within the realm of the ‘atar’: fragrance, heart, flavour and essence.
There is no distinction between the olfactory and the gustatory, until the moment when you decide whether to taste or smell. …
This ultimate sensory expression fuelled my imagination with visions of a captivated, captive love.
Taking many routes and rarely travelled paths; scent by scent, I wove the fabric of my perfumery.
El Attarine is also a name, one of the world’s most beautiful Koranic schools in Fez, for a privileged few. Its beauty, matching that of the finest palaces and mosques, contributed to the scent of a culture rich with emotion. From my attarinian solitude, the fruits of my imagination were abundant.
Naturally averse to crowds, my route was predestined to be solitary.
This vision, initially neglected, was eventually reconsidered. It deserved closer analysis. And indeed, there was ground to be covered! Conventional wisdom is not necessarily what I think is wise, nor where I feel at home. I must therefore accept the decadences of luxury, even those which may lead to excess!
Attarine is not a closed door. You cannot make a perfume with only your nose. It is an accord born from a disaccord in the first person, wide open to the imagination.
If you are expecting me in one place, I am already elsewhere, if I am not there, I am already far away.
Truth creates beauty in its own image and is instantly recognisable. It is not a question of being caught. You are already captivated. Irresistible, I have captured this essence for your delight.
Today, I offer you gold, sun-drenched topaz, everlasting flowers and saps. ”
From Serge Lutens press release.