What trend would you like to see in fragrances? And what current trend would you like to go away?
Here is my wishlist: I would love to see a trend for woody orientals that do not rely on candied, sugary notes for their richness. My other wish is for fruity chypres. A recent launch by Annick Goutal, Mon Parfum Cheri, par Camille, reminded me how much I love this genre of fragrance, in which the delicious sweetness of fruit gets tempered by mossy-woody notes.
My negative wishlist is very long. Bland florals, cotton candy and lollipops, copycats of bestsellers–I would like to avoid all of these, but my biggest wish is for the reversal of the current trend of quantity over quality. The insane number of yearly fragrance launches (most of which smell identical) makes the marketplace confusing and the selection incoherent. Finally, I really hope that I do not have to see yet another oud, especially when it has nothing to do with the brand ethos (does Bond No 9 New York Oud make sense to anyone?)
Photograph of fragrant sweet peas © Bois de Jasmin.