The flavoring industry is the enabler of the food processing business – which depends on it to create a craving for everything from soda pop to chicken soup. It is Willy Wonka and his chocolate factory as a multibillion dollar industry; an industry cloaked in secrecy. But recently Givaudan, the largest flavoring company in the world, allowed us in to see them work their magic.
From a fascinating segment by 60 Minutes about the work of flavorists, experts at creating tastes and flavor sensations, at Givaudan. To watch the piece, or read a transcript, click here.