When every other celebrity or celebrity wannabe has a perfume, it was surprising that Madonna still did not launch one. This will change in spring of 2012, when Truth or Dare by Madonna will be released. Created by Givaudan perfumer Stephen Nilsen in collaboration with Madonna and Coty, the fragrance will be a white floral with gourmand accents. Truth or Dare by Madonna will aim at an older demographic than most celebrity scents, women aged 27 to 50.
As Madonna said to WWD, “My oldest memory of my mother is her perfume, I carry it with me everywhere. She always smelled like gardenias and tuberose, an intoxicating mixture [that was] feminine and mysterious. I wanted to re-create this scent, but with something fresh and new about it as well.”
The notes include gardenia, tuberose and neroli, with jasmine, benzoin tears, white lily petals, vanilla absolute, caramelized amber and sensual musk aura. Truth or Dare brand will eventually expand to include shoes, handbags, lingerie and other accessories. The fragrance is scheduled to appear at Macy’s end of March-early April and to roll out globally in May. Eau de Parfum will be sold in various sizes priced $39 to $68.
Via WWD, Vogue.com