Givaudan launched a new version of its iPerfumer app, iPerfumer2. The app is designed to help people find fragrance. It can be used to create list of best-suited perfumes, to develop a list of favorites, to see how other fragrance buyers rate a particular perfume.
The updated version was inspired by the comments from the iPerfumer community. It is easier to use, its interface is much simpler and search is more efficient. Above all, the recommendation engine functions better as compared to the first version. The recommendations are based not only on fragrance families, but also on the information a user gives as well as the fragrance preferences of the iPerfumer user community, which makes this tool much more dynamic and interesting.