“We [are] just at the beginning. We’ve recruited the famous ‘nose’, Jacques Cavallier, and we are in the final phase of buying a country house in Grasse,” on the French Riviera, where the perfume laboratory will be built, he [the label’s head Yves Carcelle] said. “It’s like when we recruited Marc Jacobs and they asked us the date of the first collection, we replied ‘when Marc is ready’: it’s the same thing here, now it’s ‘when Jacques is ready’,” Carcelle said. Read the rest of the article.
Louis Vuitton recently made a surprising announcement that the brand is ready to venture into the perfume business under its own name. It hired perfumer Jacques Cavallier to serve as the in-house creator. Cavallier has authored numerous fragrances including best-sellers like L’eau d’Issey and Jean Paul Gaultier Classique. Louis Vutton is part of the LVMH conglomerate that already includes several high-profile perfume brands: Dior, Guerlain, Givenchy, and Kenzo, among others.
French Vogue reports that Louis Vuitton had already explored perfumery with three fragrances in the 1920s-1930s: Eau de Voyage, Heures d’Absence and Je, tu, il. I particularly like the ring of Heures d’Absence (Hours of Absence), which sounds wistful and bittersweet.