The Price of Luxury Perfume
Last year the weekly French magazine Le Nouvel Observateur published an interesting article about perfume creation called La Guerre des Nez (The War of the Nose). It featured a candid interview with perfumers Dominique Ropion and Anne Flipo and provided a table outlining the price breakdown for an average prestige brand perfume. The revelation is that in a bottle of perfume that costs 100 euros, the value of the fragrance concentrate is only 1-1.50 euros, or about 2-3 dollars. The rest is for marketing and distribution: 19.6 euros for value added taxes, 36 euros for distribution, 25 euros for ads and so on. I know all too well the economics of making a perfume, but seeing this table was still a shock.
Ewan in Spring 2024 Perfume Launches : Lilac, Vetiver, Moss and Seaweed: I took the opportunity to blend seaweed, vetiver and mimosa essential oils. It is a very pleasant and interesting menage a trois. At first the seaweed hits the nose but… April 18, 2024 at 1:32am