Star rating: 5 stars–outstanding/potential classic, 4 stars–very good, 3 stars–adequate, 2 stars–disappointing, 1 star–poor.
I consider myself a fairly open minded perfume lover, ready to experience a new fragrance without any preconceived notions. At the very least, I keep my biases in check. I reason that a perfumista’s equivalent of an omnivore is someone who disregards the minutia and goes straight for the juice. So when Avon Infinite Moment for Her crossed my path, I managed to get past the blandness of the moniker. Even the ad that seems to be taken from the cover of a “bodice ripper” novel did not faze me. These days my courageous testing often leaves me smelling like a candy factory on fire, but Intimate Moment for Her rewarded me with a creamy floral wrapped in vanilla and soft woods. While not offering anything original, it is nevertheless a sophisticated, easy to wear choice.
Infinite Moment was originally created by perfumer Christophe Raynaud for Avon’s Valentine’s Day presentation. Raynaud has more than a hundred fragrances to his name, but I was familiar with his work mostly through the glitz of Paco Rabanne One Million and L’Instant de Guerlain. Infinite Moment may not be Guerlain, but it certainly smells far more expensive than its $24 price tag.
On skin, the fragrance smells of raspberries and violets. The berries are juicy and tart at first, but they quickly turn into a jam. The violet gives the composition an adult character, and as Infinite Moment dries, it makes me think of vintage lipstick. A trace of powder diffuses the brightness and tones down the volume. Sheer jasmine forms the heart of the fragrance, with a transparent, crisp rose in the supporting role. There is nothing remotely animalic or dark about the jasmine in Infinite Moment. It is as clean and innocent as a Cover Girl ad.
The main element that tempers my enthusiasm for Infinite Moment is the predictable drydown. After the lipstick smeared florals, the banal prettiness of powdery musk and vanilla is disappointing. However, Infinite Moment takes such a surprisingly long while to get there that on some days it is not an issue. The contrast between berries and creamy florals reminds me of Yves Saint Laurent In Love Again and Clarins Par Amour Toujours, two particularly interesting fruity-floral fragrances. Avon does not, however, mislead anyone with the name as it accurately describes the lasting power of this fragrance. On the blotter it lasts for weeks, and on skin, it is likewise very tenacious.
This pleasant discovery reminded me that I should sample more Avon fragrances. But whenever I open the catalog, I get so overwhelmed by choices that I put it away without selecting anything. Do you have any suggestions?
Sample: my own acquisition