Bois is pronounced as “bwah” in French–imagine that you are planting a tender kiss on someone’s cheek. However, my blog sometimes gets introduced as “Boyz de Jazmine,” which sounds suspiciously like a boy’s band. So I thought that it would be good to share the correct pronunciation of the phrase that means “jasmine wood” or “jasmine forest” in French. I turned to Bela, the founder of Frag Name of the Day. Bela used to read the news on the BBC French Service, and I could not think of a better French expert to ask for help. Moreover, her voice is beautiful, so it is a double pleasure to listen to her impressive collection of 782 podcasts featuring French fragrance names. And here is how one pronounces Bois de Jasmin!