Watchmakers and Perfume

Bvt

“To celebrate its 190th anniversary, the Swiss watchmaker Bovet is releasing its first perfume for women at the Baselworld fair this week. With top notes of blackcurrant buds, magnolia and violets, and middle notes of rose petals, iris, ylang-ylang, jasmine and rosewood bark, the floral scent plays on Bovet’s origins in Fleurier, the village in the Val-de-Travers district of the Swiss Jura that is also known as the valley of a thousand flowers.”

From Watchmakers Push Into New Realms of Luxury, a NYT article exploring how Swiss luxury watch houses are diversifying their portfolios with perfume.

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4 Comments

  • Undina: Sure, why not? Are there any industries left that do NOT release their own perfumes? March 9, 2012 at 7:50pm Reply

  • Victoria: Very few, if so! 🙂 March 10, 2012 at 9:33am Reply

  • Audra: Did I miss something? I don’t see the name of the perfume mentioned. Unless it’s going to be called Bovet or Fleurier. Anybody have any idea? March 12, 2012 at 9:17am Reply

  • Victoria: I think that you are right. It will have the same name as the brand. March 12, 2012 at 9:42am Reply

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