Vanessa Paradis on Chanel Coco, Serge Gainsbourg and Marilyn Monroe

“In 1992 I starred in an advert for Coco perfume where I had to swing on a perch inside a gigantic birdcage. To prepare I spent a week learning trapeze with a circus instructor. It was a thrill to feel like I was flying through the air like a bird. I didn’t stop smiling for that entire week.”

From The world according to Vanessa Paradis. Read the rest of this interesting article in

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  • Suzanna: I love this ad for Coco. The rare dark bird of Paradis!

    Modern fragrance ads don’t speak the same language. In 1992 they were still “adult,” although models were growing increasingly younger. The Ridley Scott TV ads skewed far more sophisticated than what we would see today and the models were more adult. What has changed? Greater power of the teen dollar? Other speculation abounds. Bonne Bell and Chanel did not co-exist. Somewhere, there was a breakthrough of the very young market and we lost the more seductive visual language lest it feel illegal.

    I miss this type of advertisement! April 30, 2012 at 12:24am Reply

    • Victoria: Yes, I miss it too, although once in a while there appear some ad campaign that are beautiful and interesting and not at all trite. I loved the ones for Belle d’Opium and Valentino Valentina. The latter has such a great soundtrack by Paolo Conte!

      I agree with you though that the teen market focus has really changed the way the perfume is marketed. April 30, 2012 at 9:52am Reply

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