Last week I was attending one of our usual marketing presentations that focused on current perfume trends and popular fragrances. I jotted down a few notes on what is selling well this spring in the US.
LVMH continues to make most of its money from J’Adore, while Estee Lauder’s top seller is Cashmere Mist.
No major revelations here, but I was curious to see that Gucci Guilty Homme jumped straight to the top of the best seller list (compare it to last year’s Top Selling Masculine Fragrances USA list). Maybe, it isn’t all that surprising, since it’s another fresh, “boardroom acceptable” blend. There is nothing avant-garde about it, but it’s well-made and elegant.
Also, Jo Malone Grapefruit and Orange Blossom candles are among the best selling home scents at department stores. Orange Blossom in particular has been a hot item ever since it was mentioned that Kate Middleton even scented the church for her wedding “with her favorite orange-blossom Jo Malone candles” (quote via Vanity Fair). It’s still selling like hot cakes.