Balenciaga is launching its next major fragrance for fall called Florabotanica. The floral oriental perfume was composed by perfumers Olivier Polge (who also created Balenciaga Paris) and Jean-Christophe Hérault. The inspiration behind Florabotanica is described by Balenciaga as “not just a pretty flower, but a pretty dangerous flower.” Notes include mint, rose, carnation, vetiver, amber and caladium-leaf accord.
The ad campaign is going to be fronted by the “Twilight” actress Kristen Stewart. Florabotanica is set to be released in September. Via WWD