American reality star and designer, Nicole Richie, is prepared to launch her own perfume Nicole. It will be presented in September 2012, in time to compete with Lady Gaga whose fragrance Fame Black Fluid comes out around the same time. Nicole was inspired by her mother who liked to layer oils and lotions. “I have a very traditional Southern mom — you never left the house without lotion. Over her lotion went oil and perfume — she was very put together from head to toe. It wasn’t just a one-dimensional smell — there were many different layers,” said Richie during an interview with WWD.
Nicole was created by perfumer Steve DeMercado of Fragrance Resources. It includes notes of “succulent blackberry and Seville orange, has a heart of golden amber, Moroccan rose, lily of the valley and papyrus, and a drydown of sensual cashmere woods, sandalwood, sugared patchouli and vanilla absolute.” Of the Art Deco inspired bottle, Richie said that she wanted it to represent different layers of a woman.
Eau de parfum comes in two sizes, 1.7 oz. for $55 and 3.4 oz. for $69. There will also be available a 6.7-oz. body lotion, $35, and a 6.7-oz. bath and shower gel, $28. The perfume will be available nationwide at Macy’s, Nordstrom and Dillard’s starting September; international markets include the U.K. and Australia. As WWD reports, “Richie is planning to launch a second pillar fragrance in August of next year, and a summer flanker for 2013. She is also working on her spring 2013 collection for Winter Kate and fall 2013 for House of Harlow 1960, along with a capsule collection for Macy’s called Nicole Richie for Impulse.” Via WWD