Vero Profumo Mito : New Perfume

Vero Profumo is launching a new fragrance this fall, Mito.  The perfume includes notes of citrus, magnolia grandiflora, white magnolia champaca, jasmine, galbanum, hyacinth, cypress, and moss. It was inspired by Villa d’Este in Tivoli, near Rome

“The warm air is pervaded by a pleasant sensation of white flowers, jasmine and newly blooming magnolias, garlands of moist moss, aromatic leaves and proud cypresses. Slowly the fragrance rises. Up, up, higher and higher still, to join, all of a sudden, the crystalline jets gushing in the fountains and resting on the mirrors of water in the garden. Millions of miniscule water particles intertwine to create a shining, perfumed veil that rests on the cold marble shoulders of countless statues: gods, nymphs, fauns, dragons and mermaids. Time has stood still in the garden: yesterday is today is tomorrow,” writes  perfumer Vero Kern.

“I love Villa d’Este,” the perfume creator says. “I was struck by its architecture, the splendour of the park where classical statues and fountains spring up out of the blue. In a sense it takes me back to my childhood, to the garden full of people and little statues where I daydreamed as a child. But what impressed me most of all was the delicate scent of the orange flowers, whose flowers are found scattered everywhere in large vases. And the scent of the water in the basins, of the white flowers, the grass, the moistness. The air is pervaded with elegance, mythology and an almost androgynous beauty that is both masculine and feminine at the same time. This garden smells of the Mediterranean and of Italy, of ancient and modern history, of echoes of a past not necessarily better than the present or the future. It fills me with calm and energy at the same time. That is why I am dedicating a perfume to it.”

Mito will be available in September, 50 ml Eau de Parfum/€ 145. Via press release

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11 Comments

  • Lucy: I look forward to everything that Vero Kern does. Her words on the old Roman past and the calm of its gardens, the note list and description are making me even more intrigued. I hope we can get samples soon! June 14, 2012 at 7:15am Reply

    • Victoria: I hope so too! I like the idea of a green floral with a mossy note. I agree with you that Vero Kern’s description is very tempting. June 14, 2012 at 11:35am Reply

  • Victoria: Got sample of it and it’s very beatiful, I liked it a lot! June 14, 2012 at 10:00am Reply

    • Victoria: Oh, I’m even more curious now. June 14, 2012 at 11:35am Reply

  • vinery: It’s EDP only? No extrait for this one? June 14, 2012 at 6:37pm Reply

    • Victoria: So far, it seems that there is only the EDP, with the extract to follow soon. June 15, 2012 at 7:17am Reply

  • Elin: This sounds wonderful! Allthough I don’t know what galbanum smells like. I wish there where somewhere to go and smell individual perfume components, I don’t think it’s possible in Norway.

    For all my travels in Roma, I have yet to visit Villa d’Este, but I spent a whole day being lectured in its neighbour villa of Hadrian, an unforgettable day! I consider him ‘my’ emperor. I was once going to write my master about him, but it proved too difficult without German, Latin and ancient Greek. So I will have to smell the Annick Goutal perfume inspired by Yourcenars Memoirs of Hadrian soon! I only wish it had contained some bay leaves because I know his villa had laurel hedges in ancient times.

    On the subject of Italian villas I would like to mention two marvellous ones that maybe are not as well known as Villa d’Este: Bagnaia/Villa Lante and Bomarzo both in the region of Viterbo north of Rome. Both can be considered mannerist villas, but Bagnaia is more renaissance/baroque in its lay out and it’s prominent feature is the amazing waterworks, water grottos and cascades and i think it gave the small town it’s name. Bomarzo is truly extraordinary with its fantastical sculptures and follies, it’s also called the park of the monsters. June 23, 2012 at 8:28am Reply

    • Victoria: Your villa visits sound wonderful, and I now really want to visit all of them! I’ve studied near Rome, but I was too young to be interested in villas at the time. Too bad! June 23, 2012 at 4:15pm Reply

  • Elin: I’m of the belief that one can never travel too often to Rome, so I wish you a wonderful return soon!
    I saw Bagnaia at my first trip to Rome, it was my first year of art history at university in 97, and in our old university system were the ground course was a whole year we had a lecturing trip of ten days in Rome in April, that’s when I fell in love with the city and Italy.

    Oddly it was my English professor who showed us Caprarola ( a fantastic Farnese villa) and Bagnaia on a field trip, a brake from walking across Rome from dusk till dawn. He was a specialist in renaissance literature and relished in the task of telling us juicy details! A lot of romantic intrigue going on in the grottos and so forth.

    My first taste of real sun ripened tomatoes, fresh bread and wine on the square in Bagnaia. All those sweet old lady’s coming up to us shocked of our light clothing in the sun, they thought we would die of cold. We couldn’t explain in Italian that we came from a city north of the polar circle with currently 2 meters of snow, and that 20 Celsius was summer to us.

    One year later I was specialising in ancient roman art and architecture and went to Rome for two months with my best friend who took a parallell course in early Christian art. It was the best time of our lives, our apartment had a big lemon tree in the garden and everyday we saw something wonderful in our studies or in our neighbourhood. Hadrians Villa was one of the absolute highlights, we were alone with our professor there a whole day and wandering around there he read ancient texts about the high society living, vividly captured by Pliny the younger. It’s vastness and architectural delights have directly inspired the big renaissance gardens and onwards. Hadrians vast collection of sculptures has not only inspired later collections, but are themselves to be found in museums in Rome and around the world.

    My trip to Bomarzo was equally delightful and surprising, in 2006 when I took up some studies again. My landlady of six weeks in Rome had decided without me knowing after my exam that I should not miss Bomarzo and so she took me there in her small car. I had spent weeks of slowly trying to get to know her, so this was really special! She was retired, but had worked in the arts department in the movies during that by gone age of Italian film boom. I felt sad for her because she had to retire early when the work dried up. But she knew things like where exactly the extras in the Good the Bad and the Ugly was found when we watched it one day, right in her neighbourhood in Trastevere. It was November but still warm, I packed a lunch bag for us which we had in this magical park. All the moss that grows on these vast sculptures, the trees and the light filtering through, it was fantastic. June 24, 2012 at 10:30am Reply

    • Victoria: Thank you very much for sharing your stories, Elin! I made a cup of tea and enjoyed following your Italian adventures as I sipped it. I could almost smell the blooming lemon trees and sun warmed stones. June 24, 2012 at 11:40am Reply

  • Elin: Thank you, I’m glad you enjoyed it! Have a lovely Sunday. 🙂 June 24, 2012 at 12:25pm Reply

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