Gucci has launched a new fragrance called Gucci Première. It was inspired by the couture gowns from the Gucci collection shown at the 2010 Cannes Film Festival. Created by perfumer Nathalie Lorson, Gucci Première is a soft floral perfume, and it includes notes of bergamot, orange blossom, blackberries, leather, myrrh, fur accord, patchouli, sandalwood, and musk.
According to Gucci creative director Frida Giannini, “For such a successful woman, something equally remarkable was required. Gucci Première is womanly, intriguing and as seductive as the perfect couture gown.” The ad campaign is fronted by Gossip Girl’s Blake Lively.
Gucci Premiere is now available in the UK at Selfridges, with the worldwide launch being planned for September.
Via press release, kentonmagazine.com