L’Artisan Parfumeur unveils Caligna, its newest fragrance inspired by Provence. Caligna means to “flirt” or “court” in the local Provençal dialect, and the perfume “evokes a warm breeze blowing over the land, a sense of freedom in the wild open spaces, a lightness of being with laughter echoing into the distance.” Caligna was created by perfumer Dora Baghriche-Arnaud.
L’Artisan Parfumeur, together with perfumer Dora Baghriche-Arnaud, honours an emblematic but less well-known ingredient of the Grasse region: the clary sage. Fresh and sensual, green and woody, fruity and ambery, the highly-faceted clary sage was the starting point for this perfume, and is married to, and enhanced with notes of fig and a jasmine marmalade accord, with all the natural richness of this iconic flower, resulting in an incomparable freshness and luminosity. The warm woody effect of the perfume’s base comes from the resinous depth of lentisk, a native plant of the maquis, and from pine needles, redolent of Mediterranean hillsides.
For the first time in L’Artisan’s history, a fragrance will have a spokesperson, Gudrun Ghesquière, a classically trained dancer. The ad is shot by American photographer Michael James O’Brien.
100ml Eau de Parfum/£95 Available starting early April 2013 at L’Artisan Parfumeur boutiques and counters. Via press release