For those who think that consumers can’t judge differences in quality or that most new launches today indeed smell alike:
“French women also express severe judgements on new launches, 41% considering the offer as excessive, with rather negative comments about the lack of originality of new fragrances. … Although they mobilize a massive share of advertising spending, only few launches succeed in reaching the top 100 sales.”
The Fragrance Foundation France released a new study on consumer preferences in France which shows some interesting results on how women buy perfume and what criteria they follow. To read the summary and see the graphs, please click here.
Photography by Bois de Jasmin, Hôtel de Ville in Paris.