The venerable house of Atkinsons is back in business after many decades of oblivion. In presenting its new range of perfumes, it draws upon its heritage and “200 years of English eccentricity, style and impeccable manners.” The current collection includes five perfumes (24 Old Bond Street, The British Bouquet, The Odd Fellow’s Bouquet, The Nuptial Bouquet, Fashion Decree), bath and shower products, and scented candles.
24 Old Bond Street
“The emblematic fragrance of the house, 24 Old Bond Street is an extremely English cologne of tremendous personality. Its devastatingly aromatic cocktail of juniper, rose and black tea is deepened with a gorgeously eccentric note of smoky, oak casked whisky. Bracingly fresh yet warmly embracing, it is the definitive last word in English elegance.” Created by perfumers Christine Nagel and Violaine Collas.
The British Bouquet
“For ladies and dandies alike. An olfactory ode to dandyism, The British Bouquet is to be worn like the finest suit of bespoke tailoring, with Beau Brummel confidence and panache. Woven from velvety lavender, myrtle and malt, and lined with gilded citrus top notes of bitter orange and caviar lemon. The British Bouquet is impeccably finished with a leather accord that recalls the champagne-polished Hessian boots of the Dandy himself.” By perfumer Benoît Lapouza.
The Odd Fellow’s Bouquet
“The grand return of Lawrence of Arabia to the fireside luxuries of London’s most storied gentleman’s club… This rarified ambience is conveyed with almondy heliotrope flowers and dark tobacco, heightened with ginger and fiery peppercorn and, finally, deepened with a rich ambery accord of benzoin and labdanum.” Composed by perfumer Fabrice Pellegrin.
The Nuptial Bouquet
“A cherished bouquet of ardent Romance composed of the very blooms Queen Victoria carried down the wedding
aisle to her beloved Albert… the green and white loveliness of Lily of the Valley, violet leaves and exquisite myrtle flowers enhanced with delicate white musk and sandalwood. For women who wouldn’t dream of settling for less than a prince.” Authored by perfumer Fabrice Pellegrin.
“A languorous scent redolent of a cargo of Asian silk brocades steamship-bound for London, carefully packed in patchouli leaves. A mesmerising re-creation of the fragrance that seduced the most dazzling fashionistas of the late 19th-century, among them, Sarah Bernhardt. Fashion Decree summons up a time when precious silk brocades, arriving from the Far East in trunks packed with patchouli leaves, were all the rage at the court of Queen Victoria. An opulent patchouli perfume of far-flung origins. A fragrance for exquisitely dressed women with a passion for luxury.” By perfumer Karine Dubreuil.
The candle collection features three candles: The Isle of Wight Bouquet (mint and rhubarb), The Hyde Park Bouquet (linden flowers, moss, and grasses), and The Mayfair Bouquet (rose, orange flower, amber, and oud wood).
The Emblematic Collection featuring 24 Old Bond Street has several items: Eau De Cologne Spray 50 ml / 60.00 £, Eau De Cologne Spray 100 ml /80.00 £, Perfumed Toilet Vinegar 65.00 £ / 100 ml, Perfumed Body Lotion 34.00 £ / 200 ml, Bath & Shower Essence 29.00 £ / 200 ml, Perfumed Soap 22.00 £ / 150 g.
Eaux De Toilette from The Legendary Collection (The British Bouquet, The Odd Fellow’s Bouquet, The Nuptial Bouquet, and Fashion Decree) retail for 95.00 £ /100 ml.
Candles are 56.00 £ /450 gr.
The design and communication agency Aesthete, founded and headed by Thierry de Baschmakoff, worked on the packaging for Atkinsons. Atkinsons fragrances are currently available at Harrod’s. Via press release