As I recently sat through a fragrance forecasting presentation, I was busy jotting down notes to share with you. Who would have guessed that American men are getting more and more into perfume? Sales of men’s fragrance have increased by 6 percent in the first quarter of 2013 as compared to last year. Of course, it might also mean that more women are buying perfume for their friends and family. But on the other hand, 40% of males between the ages of 18-65 don’t use any fragrance at all (a higher fraction than in Europe).
When it comes to women’s shopping habits, the NDP Group reports that US perfume wearers are enamored with cologne. Sales of women’s colognes, particularly from niche brands, have increased by 4% in the first three months of 2013. Sales in the florals and floral orientals families were fairly flat, while marine and oriental genres appear more popular.
Perfume prices have been rising, but it doesn’t seem to put off the consumers. Women’s scents priced $100 and up saw a 40% increase in sales in the first quarter. Sales of new launches saw a 27% nosedive when compared to last year, the lowest since 2009. Perfume brands, please get the message–enough with the fast pace of launches!
So, here are the Top 3 Best Selling Women’s Fragrances in the US (Q1 2013):
On a more long term note, the forecasting company Ungerer predicts that tea notes will influence fragrance in 2014. According to its recent report, “We have identified that fragrance will move towards more sophisticated gourmand scents which blend delicate fruits and flowers over the next 12 months.” Does anybody want to take bets? They also noted that oud will continue to play an important role, but one doesn’t need a crystal ball to figure that out.
Photography by Bois de Jasmin (not a best seller, but I don’t want to use a Coco Mademoiselle again; it has already been in heavy rotation).