A new fragrance will join Editions de Parfums Frédéric Malle in June 2014. Eau de Magnolia was created by perfumer Carlos Benaïm and is described as a fresh chypre perfume. It is based on a study of magnolia’s aroma by IFF scientist Braja Mookherjee. When analyzing the components that give magnolia its unique fragrance, Benaïm found that it resembled a citrus cologne. Therefore, he composed Eau de Magnolia for both men and women, taking the zesty freshness of the flower as his starting point.
Eau de Magnolia Eau de Parfum includes notes of bergamot, magnolia headspace, vetiver, patchouli, cedarwood, amber, and tree moss. This is Benaïm’s first perfume for the house, but he has already left his fingerprint on the Fleurs Mécaniques collection of home fragrances: Saint des Saints, Rosa Rugosa, Rubrum Lily, Cafe Society and the magnolia based Jurassic Flower.
Eau de Magnolia will be available in June at Frédéric Malle’s boutiques and department store counters. 10 ml/$125, 50 ml/ $175, 100 ml/$225. Via press release