If I were to select the best fruity floral perfume, it would be Cacharel Amor Amor. Of course, the best may be debatable, as is the true fruity-floral character–Amor Amor veers into the oriental family with its notes of vanilla, sandalwood and amber, but it’s such a good example of fun and bubbly that I find it hard to avoid overstatement. Amor Amor is both lighthearted and sophisticated, a simple shift dress made out of shocking pink fabric.
As a fashion brand, Cacharel is often described as French Girl chic–quirky prints and designs, minus the studied elegance of the more venerable couture houses. The perfume collection was designed to match the same spirit, but Amor Amor released in 2003 is its most successful embodiment.