Marni is a ready-to-wear Italian fashion line that recently launched its namesake fragrance, Marni. Rather than attempting to decipher the label’s appeal and its relation to the new fragrance, I will simply say that some qualms about lasting power aside, Marni is excellent–wearable, chic, and refined. And now I want other people to smell a haze of Marni around me and follow me down the street asking, demanding to know, what this marvelous fragrance is.
Perfumer Daniela Andrier created Marni in collaboration with Consuelo Castiglioni, founder and designer of the fashion house. Andrier is the author of Prada Infusion d’Iris, Maison Martin Margiela Untitled, and Guerlain Angelique Noire, among others. Like many of her creations, Marni is a weightless, ethereal blend, despite the fact that the fragrance is based on rich woods and sweet spices. At its heart Marni is a rose and incense fragrance, something that became clear to me half an hour after I applied it and began to get small gusts of a dry and woody rose rising from the back of my hand.