Simple. Lemon with a touch of lavender and piney rosemary. Not a perfume to wear if you want a big trail. Not a perfume that will make you ponder the mysteries of life. Just a good, no-nonsense cologne that smells bracing and sharp and makes you feel clean and energized. And the name is straightforward too, just four numbers. 4711.
When I first smelled 4711 at the now defunct pharmacy on New York’s East Side, it smelled so familiar and traditional that I could picture my grandfather slapping some on his shaved cheeks or my grandmother adding it to her bath. This was, of course, pure fantasy. 4711 didn’t exist in my Ukrainian childhood, but because the scent of a classical cologne–and 4711 is anything if not classical–has such a recognizable form, it feels as if this German cologne has always been around.