Elisa on Tom Ford Noir Extreme and olfactory desserts for men (and not only).
First there was Thierry Mugler Angel, widely credited with creating both the gourmand and “fruitchouli” categories; perfumer Olivier Cresp poured ethylmaltol – the smell of burnt sugar – into a patchouli-heavy oriental base, starting a craze for caramel in perfume that hasn’t much slowed in 20 years. Then came Angel’s counterpart A*Men, also released in 1996, making the world safe for gourmands for men. A*Men smelled shockingly like mint chocolate chip ice cream, but retained its masculinity thanks to lavender and plenty of that same earthy, mothball-like patchouli seen in Angel.
Since its release, it has spawned plenty of variations. In addition to all the A*Men flankers (including my favorite, A*Men Pure Malt), other gourmand-friendly lines like Hanae Mori and Viktor & Rolf have offered up sweet scents for men. Take HM (1997), a crazy but appealing mix of candy notes, lavender and lemon. Later, in 2000, came Lolita Lempicka au Masculin, a delicious licorice fougère. And the release of Spicebomb in 2012, with all its smoky, leathery tobacco goodness, felt like a masculine gourmand revival.