It’s hard not to take a second look when a maestro of exclusive perfumery offers you something even more exceptional. When Serge Lutens presented L’Incendiaire last year, it promised ultra rarity (Paris only and maybe some distant Middle Eastern outpost), luxury and drama. How can it be anything but intriguing? I eagerly extended my wrist to be anointed with the precious potion.
My first impression was that L’Incendiaire should make any Serge Lutens’s fan feel giddy. It has enough incense to perfume all the souks of Arabia. Its amber and musk accords are prodigious. It takes dark to another level. It smolders. It heaves. But nothing about it made me want to swoon (much less part with the $600 that buys you 50ml of this fantasy). L’Incendiaire is beautiful, but it’s about as nuanced as a three hour Bollywood drama. At some point, you crave a break.