New Perfume Launches: 107 posts

Reviews of new fragrance launches

Aedes de Venustas Copal Azur : Perfume Review

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Andy on his love of incense.

If there’s one thing I smell to feel better, it’s frankincense. Whether I need a break from typing, am feeling stressed, need to be jolted awake—I often simply reach for my pouch of frankincense tears and take a deep whiff. Even if I rarely find the time to conduct an incense ceremony all my own, just a brief inhale of frankincense has come to feel like a special, private ritual to me. I mention my habit of smelling this special resin because Aedes de Venustas’s Copal Azur, created by perfumer Bertrand Duchaufour, captures every element of frankincense I love, from brisk piquancy all the way down to rich, balsamic sweetness.

copal azur

Soon after Copal Azur melds into the skin, it emanates with the sparkle of citrus zest and spices, calling to mind the act of crushing peppercorns and cardamom pods together in a pestle. As this initial fiery sizzle begins to soften, the frankincense starts to shine through with a nearly pine-like, aromatic freshness. The overall effect is bracing and crisp, uplifting enough to widen one’s eyes for a moment, but devoid of any rough edges.

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Burberry Brit Rhythm for Women : Perfume Review

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Burberry has done all it could to sink Brit Rhythm for Women. The awkward name, the cliched marketing lingo of sexy, rock-n-roll, and edgy, and its place of honor as the nth flanker to Brit don’t inspire much excitement. This is a shame, because Brit Rhythm is a sophisticated, quirky lavender wrapped in peony and sheer amber. It’s the most interesting and distinctive fragrance in Burberry’s collection, although you’d never guess so based on its bland trappings.

Burberry brit

If your idea of elegance is casual and understated, Brit Rhythm will be a good fit. At its core is a complex lavender accord, a brave choice for a feminine perfume. A common presence in masculine colognes and skin care products, lavender has acquired a staid and dull reputation. That lavandin, a harsher, brasher note, is often used instead of real lavender doesn’t help matters either.

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Thierry Mugler Oriental Express : Perfume Review

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What happens if you take iris, a note from the cool spectrum of a perfumer’s palette, and make it dark, smoky and sweet? The result is a new take on the oriental fragrance family, with lots of surprises. This is exactly what Thierry Mugler’s Oriental Express accomplishes.  A part of Thierry Mugler’s Les Exceptions collection, which also includes Chyprissime, Supra Floral, Fougère Furieuse, and Over The Musk, Oriental Express is a twist on the traditional theme. The idea behind the collection is to offer modern, novel interpretations of classical fragrance families.

Thierry Mugler

Easier said than done, especially in the case of the so-called oriental family. Loaded with balsams, sandalwood, vanilla, and incense, the oriental compositions have a very strong character, and to offer something new and different, yet still classical, requires unconventional choices. To solve this dilemma, perfumers Jean-Christophe Hérault and Olivier Polge took the direction of Shalimar.

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Tom Ford Velvet Orchid : Fragrance Review

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Big, bold, sexy? Elisa is not convinced.

You can learn a lot from reading the comments on perfume blogs. Recently, I learned the term “freakum dress” from a woman who commented that she was searching for a “freakum perfume.” I had to look up the term on Urban Dictionary: “similar to a ‘lil Black dress’…A HOT ass dress that demands ones attention!”

tom ford

I think Tom Ford decided that his mid-range line needed a freakum perfume: something loud and sexy for 20-somethings to wear when they go out clubbing. Unfortunately, it got interpreted as “cheap floriental.” I’ve generally respected Tom Ford’s releases even when I didn’t want to wear them, but with Velvet Orchid, I’m having trouble making eye contact.

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Cacharel Anais Anais Premier Delice : Perfume Review

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No perfume families are as vast as the fruity-floral and gourmand families. It seems that you can get any dessert in perfume form, from crème brûlée to cupcakes. There are also many fragrances that smell like clones of each other, which is why after you smell one too many variations of Angel, you start giving up on the whole lot. On the other hand, if you want lighthearted and fun, then nothing can beat a well-crafted gourmand blend. From time to time, I canvas perfume store shelves for such contenders, and my latest search turned up Cacharel’s Anais Anais Premier Délice.

cacharel

Premier Délice is one of several variations on the classical green floral Anais Anais, but it’s the first major departure from the original. Instead of accenting the floral notes, perfumers Olivier Cresp and Dora Baghriche took a different route. They’ve laced it with chocolate! If you’re familiar with the original, you’re probably skeptical right now, but if you like gourmand and fruity notes you’ll like Premier Délice. It is moderately sweet on the contemporary gourmand spectrum, and it has some interesting elements.

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