Just like Tom Ford Noir, Sahara Noir is a perfect cross-over perfume and a good case for disregarding arbitrary gender marketing. In the case of Sahara Noir, you only need to love incense and amber. And love them a lot, because this perfume is incense and amber to the power of 10. A part of Tom Ford’s Signature Collection, along with Violet Blonde, White Patchouli, Black Orchid and Grey Vetiver, this is a dramatic and dark blend that delivers on its noir promise.
With Sahara Noir Tom Ford is courting Middle Eastern perfume consumers, whose tastes gravitate towards opulent. “A perfume can’t be rich enough,” says a friend who works for a fragrance company in Dubai. Incense is used to perfume homes and public spaces, and a splash of rosewater and a cloud of oud smoke begins and ends any auspicious function. Sahara Noir would fit right into this scented environment and even hold its own. Depending on your tastes for heavy perfumes, consider yourself warned.