New Perfume Launches: 132 posts

Reviews of new fragrance launches

Chanel No 5 L’Eau : Fragrance Review

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Although sometimes I’m prone to romanticizing the golden days of perfumery–that vague time in the past when regulations and profitability didn’t shape the industry the way they do today, I’m not a traditionalist. Tastes change, and I don’t expect that young people today want to wear only fragrances created 100 years ago, just as the children of those whose wear Lancôme La Vie est Belle and Bleu de Chanel might reject their parents’ choices. Yes, a day of “vintage” La Vie est Belle will come. This is why I don’t object to the reworks of classics, such as Chanel No. 5 L’Eau, provided that the brand keeps the original intact and interprets the “young and trendy” theme in an interesting manner.

chanel 5eau

L’Eau is an attempt by Chanel to draw a younger, trendier audience to No. 5. Although I smell enough of No. 5 on women in their twenties in Paris and notice its constant presence in the top 10 best sellers, it is still somewhat of a cult favorite. L’Eau goes for wider appeal.

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Hermes Galop d’Hermes : Perfume Review

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So here it is, the long awaited Galop d’Hermès. Few launches can boast of this much anticipation, save for the new big perfumes from Chanel, Dior or Louis Vuitton, but Hermès is a special house with its unique place in today’s fragrance world. First of all, it realized the idea of creating a truly artistic perfumery team, headed by Jean-Claude Ellena. In-house perfumers are nothing new, but in my view, Ellena is one of the few who actually have an opportunity to pursue his own vision. Second, Hermès is successful.

galop

This aspect is telling, because it proves that customers can spot quality, and Hermès’s perfumes have consistently been well-crafted and memorable. So, the efforts have been rewarded. Ellena’s work has a distinctive signature of radiance and polish, which over the years made for a coherent collection. Now, it’s time to add a twist, and the task has been given to Christine Nagel.

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Hermes Muguet Porcelaine : Perfume Review

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Last week I talked about perfumery as “the art of fortunate proportions,” and one of the best examples for this idea is the newest fragrance from Hermès, Muguet Porcelaine. Created by Jean-Claude Ellena just as he prepared to give over the reins of the house to Christine Nagel, it feels like a recap of his work over the past few decades. Ellena is not leaving Hermès, and he will be delighting his fans with other perfumes, and yet, there is something nostalgic in Muguet Porcelaine, a tender lily of the valley.

muguet-porcelaine

Muguet Porcelaine is also a tribute to a legendary perfumer who influenced Ellena, Edmond Roudnitska. Ellena, however, denies it, commenting that it was time to create lily of the valley for Hermès’s portfolio, but it’s hard not to spot the parallels between the two. In my review for the Financial Times’s HTSI column, I follow the clues. Muguet Porcelaine is delicate without being precious and ethereal without being evanescent. It lingers for several hours and creates an illusion of a springtime breeze.

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Hermes Eau de Rhubarbe Ecarlate : Perfume Review

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As in fashion, fragrance outfits that engage in-house perfumers find themselves in a bind. On the one hand, one expects new designers to exercise their vision, but on the other, the fragrance industry is far more conservative than couture and they have to maintain the house’s creed. Christine Nagel’s first fragrance for Hermès, Eau de Rhubarbe Écarlate, is a promising sign of things to come, because not only does she retain the radiance lit by Jean-Claude Ellena, she adds curves and sultry touches of her own, even in a fairly straightforward cologne.

rhubarb

Eau de Rhubarbe Écarlate is my rhubarb-rose sherbet in perfume form, albeit with a moderate dose of sugar. Since the French word écarlate, comes from the Persian word saqerlat–do you hear the echoes of “scarlet”, vivid red?–this association is fitting. Nagel softens the green, acidic edge of rhubarb with berries, but she retains enough of its savory, green nuances to make sophisticated perfume and not confiture.

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Penhaligon’s Ostara : Fragrance Review

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My tastes for white florals are indiscriminate, encompassing everything from vulgar things like Guerlain Mayotte to prim school governess types like Jessica McClintock. But even I can get tired of the genre and retreat to other pastures for a change–dry woods and damp mosses, perhaps. This is what happened for most of last year, when I was so satiated with white florals that I declared a moratorium on new acquisitions. But it’s a testament to Pehnaligon’s Ostara’s loveliness that despite my best intentions, I ended up breaking my resolve.

ostara

Ostara shines brightly to me for its surprising combination of the lush, decadent heft that makes lovers of white florals swoon and the exhilarating springtime freshness. Perfumer Bertrand Duchaufour built the composition around the theme of narcissus, a flower that on a stem smells honeyed and indolic, but when turned into essence becomes leathery, musky and somber. Ostara melds both facets, but it stays on the sunny side.

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