Following a nefarious example set by Lancôme La Vie est Belle, perfume copywriters have assumed the role of social philosophers. “We live only once,” proclaims the press release for Givenchy’s Live Irrésistible, but I’m not sure why I’d fritter away my time on earth in the company of their fragrance.
Like many of the recent LVMH perfumes (Givenchy is controlled by the conglomerate), Live Irrésistible seems like a focus group driven creation, where the each component is augmented to be likable. Desperate to please, Live Irrésistible heaps together everything that women are thought to like–a sweet, juicy top note, clean florals, and sweet amber drydown accented with cotton candy, all tinted pink. The result should at least be cute, but somehow it ends up as dowdy and bland.