The first time I smelled Guerlain’s L’Homme Idéal, I chuckled, because clearly, their ideal man is wearing a little black dress. Yes, L’Homme Idéal is a masculine twist on La Petite Robe Noire. But this kind of borrowing, right down to the toasted almond and praline details, is clever rather than boring. This is not just another bland and safe sports cologne, that’s for sure.
The quest for an ideal man is nothing new, in life or in perfume, and Guerlain’s approach to L’Homme Idéal is rather humorous. Instead of using notes that for reasons of accident and culture came to be seen as the only ones appropriate to men, like lavender, herbs, cedarwood or mild spices, perfumer Thierry Wasser loads the composition with gourmand accents. It tries to tempt men with the same delicious notes that made La Petite Robe Noire such a success. Continue reading →