Terry de Gunzburg is the kind of person I admire. She quit a career in medicine to train as a makeup artist, and thanks to her vision and dedication to quality, she has become so successful that she’s regularly called the Steve Jobs of makeup. Sounds odd, except that many of the cosmetics she launched have remained best sellers for decades, such as the famous Touche Éclat, a highlighter-concealer pen she created for Yves Saint Laurent. When she announced a perfume line two years ago, I prepared for fireworks.
But the first launch was disappointing, proving that a lot of money doesn’t instantly translate into great perfume. The names of the fragrances, Rêve Opulent, Parti Pris, Lumière d’Epices, Ombre Mercure and Flagrant Délice, were more memorable than the scents themselves. (After I wrote this article, I realized that de Gunzburg now has 12 perfumes in its collection, including the ubiquitous Oud.) The problem is typical of niche brands—the lack of editing.
Two subsequent launches, Rose Infernale and Rouge Nocturne, also lack editing—why have two similar oriental roses?—but here, the rose lover in me tells the pedant to be quiet and just enjoy the ride. And I do. Rose Infernale, in particular, is a striking fragrance, and I’m addicted to its dark roses smoked over incense and sandalwood.