“Don’t Crush The Molecules” : How to Test Perfume
“Don’t crush the molecules!” I turned around, a bottle of perfume in hand, to discover a sales associate approaching me with a look of mild panic. My crime was that I sprayed too much perfume on my wrist and tried to transfer the excess to another arm. “You’re about to crush molecules,” she repeated for emphasis, leaving me to imagine dramatic visions of aldehydes and ionones bursting like overripe grapes on my skin.
Out of all the nonsensical things I hear at the perfume counter, “don’t crush the molecules” (or its variant “don’t crush the scent”) tops the list of my all time favorites. I never argue with the sales associates, but I once inquired where they’re taught such a concept. What do the perfume sales associates know that still eludes modern science? One counter manager admitted that she heard more senior personnel say it and repeated it herself. Another recalled hearing this molecule business in a perfume training class (in my opinion, she deserves a refund).
Kaisa in Perfume To Brighten Up Your Spring Days: I think you really captured something (sadly) when you said today’s perfumes are designed to be likeable rather than memorable. I would add “instantly” likeable; drydowns are often disappointing. There… April 20, 2024 at 2:56am