don’t crush the molecules: 1 post

“Don’t Crush The Molecules” : How to Test Perfume

“Don’t crush the molecules!” I turned around, a bottle of perfume in hand, to discover a sales associate approaching me with a look of mild panic. My crime was that I sprayed too much perfume on my wrist and tried to transfer the excess to another arm. “You’re about to crush molecules,” she repeated for emphasis, leaving me to imagine dramatic visions of aldehydes and ionones bursting like overripe grapes on my skin.

two magi

Out of all the nonsensical things I hear at the perfume counter, “don’t crush the molecules” (or its variant “don’t crush the scent”) tops the list of my all time favorites. I never argue with the sales associates, but I once inquired where they’re taught such a concept. What do the perfume sales associates know that still eludes modern science? One counter manager admitted that she heard more senior personnel say it and repeated it herself. Another recalled hearing this molecule business in a perfume training class (in my opinion, she deserves a refund).

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  • Hera in Perfume Decants and Samples Giveaway: Thank you for the giveaway. I would like to receive samples and decants for sure. My favorite roses are FM Une Rose and Guerlain Nahema. May 29, 2017 at 12:28pm

  • Aurora in Perfume Decants and Samples Giveaway: Don’t enter me into the draw, I can get hold of samples if I am tempted to discover the Malle perfumes. May 29, 2017 at 10:18am

  • Maria in Perfume Decants and Samples Giveaway: Thank you for sharing with us, Monica! Have you tried Montale Red Flowers, it’s a beautiful spicy rose. Even if I am not in roses I wear it sometimes and… May 29, 2017 at 4:38am

  • Neva in Perfume Decants and Samples Giveaway: Please do not enter me, but I would like to suggest Amouage Epic Woman, which is a deep rose, definitely spicy and has plenty of frankincense. Good luck to everyone… May 29, 2017 at 3:06am

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