jo malone: 10 posts

Jo Loves Pomelo : Perfume Review

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Andy reviews Jo Loves Pomelo and also discusses why grapefruit paired with vetiver is such a successful combination (with plenty of other perfume examples).

Jo Loves is the perfume company that Jo Malone founded independently in 2011, five years after leaving the Jo Malone brand as creative director. Estée Lauder’s infamous acquisition of Jo Malone was very old news by the time I developed an interest in perfume. And yet even today, as I indulge in the original lineup’s signature creams and bath oils, I can’t help but be reminded of the difficult decisions Jo Malone must have faced, to trade authority over her brand and her name for a piece of the Lauder fortunes.

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Now, as I orient myself to the pefumes from Jo Loves, Jo Malone’s newest personal business venture, I feel as though I am getting an authentic look at Jo Malone’s own creativity, as this focused collection feels personal, even autobiographical. Pomelo, the first perfume launched by Jo Loves, pleases and excites me, and is a particularly striking example of its creator’s talent and originality.

Fitting to Jo Malone’s signature fragrance style of simplicity and freshness, Jo Loves Pomelo is one of the most delightful citrus fragrances I have smelled recently. Like any good cologne, Jo Loves Pomelo provides ample refreshment, but where it really exceeds is in its intertwining of the shining citrus with a foil of earthy vetiver.

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Jo Malone Mimosa and Cardamom : Perfume Review

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Sometimes you don’t need a grand opera perfume to satisfy your cravings. A simple composition will do. Such is my latest discovery, Jo Malone Mimosa & Cardamom. It makes me think fondly of the early days of the house when Jo Malone offered simple, unaffected but clever compositions like Lime Blossom & Basil and before the marketing teams and accountants took over. Mimosa & Cardamom has a bright, cheerful personality, and it, refreshingly, smells like the brand didn’t skimp on the formula price. It’s a floral cologne with a spicy twist and lots of quirky charm.

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The promise of mimosa and cardamom is duly fulfilled. The mimosa smells of blanched almonds and cucumber peels, with a characteristic hint of violet, while the cardamom is lemony, metallic and cooling. Both notes are clear and bright. Mimosa is a powdery ingredient, but thanks to a generous dose of spice, cardamom augmented with pepper and citrus, it feels radiant and airy. Its unconventional character also makes flowers acceptable even to the most classically minded men.

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Jo Malone Wood Sage and Sea Salt : Fragrance Review

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Patricia on the Boston Harborwalk, Jo Malone Wood Sage & Sea Salt and tide.

The Boston Harborwalk is a 47-mile continuous public walkway from Chelsea to the Neponset River along the Boston waterfront. Currently 80% completed, it is a treasure for locals and visitors alike, and I never tire of strolling along a small portion of it, watching the boat traffic and inhaling the briny, mineral scents that are part of a busy working harbor. The tides, too, influence the degree of intensity of salt and vegetation in the air. During high tide, saltiness predominates, and the breeze is fresher and cleaner smelling. Low tide, however, uncovers the rocky bottom, exposes wood pilings and seaweed, and adds an interesting vegetal and animalic muskiness to the air.

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Wood Sage & Sea Salt, a cologne created by Christine Nagel for Jo Malone, falls within the cleaner range and is what I would call a high-tide fragrance. It opens with a refreshing blast of grapefruit and ambrette, which as it is an unusual combination of top notes, sadly doesn’t last long enough to suit me. The overall effect is one of freshness from the citrus and depth from the plant-based musk tones in the ambrette seed. Soon, the sea salt and sage come into play, and they, too, are clean and polished and not likely to offend. This stage lasts for a few hours, not changing in essential character but gradually fading to a pleasant skin scent.

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Jo Malone Rain and Angelica : Perfume Review

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The smell of sun-dried linens is one of those scents that invariably make me feel like all is well in the world. At the root of it is a childhood recollection of my grandmother’s linens (the memory conveniently blots out the less romantic realities of doing laundry by hand in a house with no running water). The aroma of starched fabric heated in the sun is so comforting that I look to the perfume bottle to satisfy this craving. An unexpected addition to my “sun and summer” fragrances has become Jo Malone Rain and Angelica, a recent debut from the brand specializing in simple, easy-to-wear scents.

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There is no reason to expect that something called Rain and Angelica (an unsubtle nod to Frédéric Malle ‘s rain drenched angelicas, Angéliques Sous la Pluie) would smell of sun warmed sheets or even anything summery. When I checked the list of notes well after trying and wearing the perfume for several days, I was surprised to find little resemblance between the cold, aquatic elements on paper and the warm, soft perfume on my skin.

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Jo Malone Tuberose Angelica : Perfume Review

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Jo Malone’s image of casual elegance and minimalism have given the brand an edge over other perfume houses vying for over-the-top glamour and in your face luxury. The bottles are simple, the beige packaging has a retro charm, and the collection is presented in such a way as to remove the intimidation factor. You’re encouraged to layer, blend and mix to your heart’s content. The perfumes are usually based around single note ideas like rose, grapefruit, bluebell, or in combinations that are either trendy (oud) or reassuringly comforting (pear & freesia, tea & bergamot.) The only aspect of Jo Malone that’s not understated is the price.

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Over the past few years, Jo Malone’s retail prices have been on the rise. It mirrors the general trend in the luxury market, but I was nevertheless taken aback when I returned to repurchase a bottle of Orange Blossom cologne. At $115 for a 100ml bottle, it’s no longer an affordable indulgence; this kind of expense needs to be planned in advance. If I wanted to treat myself to the latest launch, Tuberose Angelica, I’d have to spend even more for the same amount, $145.

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