perfume lover’s belgium: 2 posts

750,000! That’s how many flowers it takes to cover Brussels’s central square, the Grand Place. Every other year a carpet of colorful begonias is laid out in the historic city centre, the vibrant and extraordinary spectacle that turns the plaza into a fairy tale vision. It’s not hard to embellish the Grand Place, which is often voted as the most beautiful square in Europe. Ornate Baroque guild houses and Gothic town hall buildings line its periphery, and side streets bearing names like ‘butter’, ‘cheese’, ‘herring’, etc. reflect its origins as the main marketplace of old Brussels. Today the shops are still around, although most of them hawk chocolates and tacky souvenirs. But the Grand Place retains its majestic aura, and it’s easy to understand why this place is still one of the busiest tourist sites in the city.

I first visited the Grand Place on a cold winter day when the square was all but empty. Like much of Brussels, its beauty left a strange impression on me of something grandiose, but aloof. It took the flower carpet for me to see Brussels in a different light–more colorful and more joyful. What a delightful thing it is to block the main square for several days just to decorate it with thousands of petals! All this for a few evanescent moments of beauty.

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I just discovered another reason to like Belgium, and it’s a modest looking place called Place Vendôme Haute Parfumerie. Modest applies only to the exterior of this perfumery located on a quiet street in the town of Wevelgem, one hour south-west of Brussels. Inside, it’s an Ali Baba’s cave of the most exclusive niche lines and fragrance classics. The store is owned by David Depuydt, who along with his team has been in business for the past 21 years.

I found out about Place Vendôme by chance via a friend who raved about the customer service and the jewelbox ambiance of the store.  Similar praises were lavished upon the boutique by both the perfume historian Elisabeth de Feydeau and Guerlain’s creative director Sylvaine Delacourte. Although Brussels lags behind New York and Paris in terms of perfume shopping, fragrance isn’t hard to find in Belgium, where even the cosmetic shops like Ici Paris XL and Planet Parfum carry Serge Lutens and small lines like Kenzo, Rochas, and Tom Ford. A couple of weeks ago my husband proposed to visit the trappist abbey at Westvleteren that brews a particularly sought after beer. Since the abbey’s limited distribution of their beer rivals that of Serge Lutens bell jars, we decided to combine our interests in one trip. We’re a family of geeks, what can I say.
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