tom ford: 25 posts

Big, bold, sexy? Elisa is not convinced.

You can learn a lot from reading the comments on perfume blogs. Recently, I learned the term “freakum dress” from a woman who commented that she was searching for a “freakum perfume.” I had to look up the term on Urban Dictionary: “similar to a ‘lil Black dress’…A HOT ass dress that demands ones attention!”

I think Tom Ford decided that his mid-range line needed a freakum perfume: something loud and sexy for 20-somethings to wear when they go out clubbing. Unfortunately, it got interpreted as “cheap floriental.” I’ve generally respected Tom Ford’s releases even when I didn’t want to wear them, but with Velvet Orchid, I’m having trouble making eye contact.

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Tom Ford’s Private Blend Collection is a mixed bag. It’s too large and hard to navigate. Some fragrances are excellent enough to justify the high prices; others barely stand out. I can list further complaints, but the truth is that I keep returning to the collection and smelling all of its launches, because when Tom Ford scores, he really does offer something impressive. Such is the case with Fleur de Chine.

When I first tried Fleur de Chine, it intrigued me, but I wasn’t quite sure what to make of it.  Shanghai Lily from the same Atelier d’Orient collection (it also includes Plum Japonais, Fleur de Chine and Rive d’Ambre) was an instant hit for its lush white flowers and generous dose of spice. Fleur de Chine wasn’t going to open up so easily, though. I loved its baroque, ornate character and its hints of retro glamour, but it took its time to grow on me.

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I’ve been slowly testing the new Atelier d’Orient quarter, which was launched earlier this season in Tom Ford’s Private Blend collection. While I was enjoying Plum Japonais, Fleur de Chine and Rive d’Ambre well enough, Shanghai Lily stood out the most. I fell for it so hard that on any given day if I don’t have other perfume wearing plans it ends up on my skin. There are a few fragrances from Tom Ford’s Private Blend collection that hit the spot–Champaca Absolute, Velvet Gardenia, Cafe Rose, but Shanghai Lily is quickly becoming my favorite.

I like my flowers with a twist, and Shanghai Lily is a white floral with a dark mood. The jasmine and tuberose are warmed up and cossetted with plenty of spices and dark resins, which is already interesting. But the best part is that nothing about Shanghai Lily is heavy or oppressive. Instead, it sparkles from its gingery top notes to the incense accented drydown.

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Just like Tom Ford Noir, Sahara Noir is a perfect cross-over perfume and a good case for disregarding arbitrary gender marketing. In the case of Sahara Noir, you only need to love incense and amber. And love them a lot, because this perfume is incense and amber to the power of 10. A part of Tom Ford’s Signature Collection, along with Violet Blonde, White Patchouli, Black Orchid and Grey Vetiver, this is a dramatic and dark blend that delivers on its noir promise.

With Sahara Noir Tom Ford is courting Middle Eastern perfume consumers, whose tastes gravitate towards opulent. “A perfume can’t be rich enough,” says a friend who works for a fragrance company in Dubai. Incense is used to perfume homes and public spaces, and a splash of rosewater and a cloud of oud smoke begins and ends any auspicious function.  Sahara Noir would fit right into this scented environment and even hold its own. Depending on your tastes for heavy perfumes, consider yourself warned.

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Tom Ford is launching a new perfume in the Signature Collection, which includes fragrances like Black Orchid, Tom Ford Noir, Violet Blonde, and White Patchouli. Sahara Noir is inspired by the Middle Eastern perfume tradition and the incense notes. As Ford says, “Middle Eastern culture has an extraordinary appreciation for the luxurious, emotional and memorable qualities of fragrance; perfume is worn there in a way that feels very familiar to me. Sahara Noir is my interpretation of this heritage. It is a deep and substantial perfume that caresses the senses.”

Sahara Noir is a woody oriental perfume based on frankincense. Bitter orange, cypress, calamus, cinnamon, papyrus extract, Egyptian jasmine templar and rose absolute from Morocco are used to accent the heart of the composition.

“A beeswax extraction from Burma lends body and a supple, honeyed-animalic richness. The dry down is amber-laced and warm. It is formed by a special blend of two facets of labdanum—labdanum absolute and a uniquely rich natural fraction of labdanum known as ambreinol—with rich benzoin from Laos and vanilla bean from Madagascar. Lebanese cedar, frankincense resin, agarwood and Peru balsam add luxurious substance and lasting presence.”

Available at Tom Ford Beauty counters starting May 2013. 50ml bottle of Eau de Parfum retails for £100. Via press release