As the last of the Christmas sales are tallied up, consumer research groups are sending in their numbers and preparing their lists of top selling perfumes in 2014. In many ways, it was a year that brought some surprises and at the same time ensured that some trends won’t be going away. For instance, despite the breathless proclamations of forecasting agencies last year, there are no signs that the gourmand trend is giving way to woods and chypres. The best selling perfume of the year in France is an extra sweet blend of caramel and cotton candy. But at the same time, the list contains incense accented blend of woods and a powdery floral.
The information comes from NPD Group and it was shared by ChallengeS, a French weekly. ChallengeS focuses on economic topics, so if you read French, please follow the link to learn what the new constellation of best sellers means for the French perfume market and L’Oréal in particular.
10. Flower by Kenzo (2000)
Soft and powdery, alternating between floral and musky notes, Flower is an intriguing perfume. It has a gentle personality, but its presence is distinctive and enveloping.