top sellers: 19 posts

What French Women Love : Top 20 Best Selling Perfumes In France 2012

When I was growing up in Ukraine, I don’t remember hearing women discuss perfume brands. They would simply refer to high-quality perfume as “French perfume,” and these two words conveyed all of the glamour, beauty and elegance that one sought inside a crystal bottle.  Even today, after having smelled no shortage of boring and uninspired French perfume, I still feel the allure of these words. Naturally, I’m curious as to what French women themselves wear.

The ranking is based on my calculations of published marketing data so please be kind enough to site the source if you choose to republish the information.

Top Selling Perfumes USA : Popular Fragrances Spring 2012

Top Selling Feminine Fragrances 2011 USA

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

Top Selling Masculine Fragrances 2010 USA

And they wear plenty of scent–Paris metro is filled with a melange of perfume, which on occasion can be less than pleasant. On a recent trip, I took an anthropological approach and jotted down a few notes when I recognized a particular fragrance. My notebook was filled with mentions of Coco Mademoiselle, AngelMiss Dior Chérie, and most surprisingly, Hypnotic Poison. I even smelled Viktor & Rolf Spicebomb on a girl dressed up as a fairy, complete with sparkles on her face and stars in her hair (and a classical Burberry trench).

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Chanel Coco Mademoiselle : Perfume and Dry Oil Review

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Chanel Coco Mademoiselle (2001), currently the USA’s top selling women’s fragrance, has little to do with the 1984 Coco fragrance it allegedly flanks. One isn’t related to the other, except from a marketing standpoint that has Coco Mademoiselle positioned to sell to young women and Coco aimed at an older crowd. Coco Mademoiselle is a patchouli scent that belongs to the species of Thierry Mugler Angel, the groundbreaking 1992 fruit and patchouli techno-gourmand that was responsible for many spin-offs, some of them flops and some of them, like Coco Mademoiselle, bestsellers.

The notes of Coco Mademoiselle–rose, jasmine, patchouli, lychee, orange, grapefruit, vetiver, vanilla, and musk–say absolutely nothing about the scent. It’s not possible to imagine what it smells like from that roster. So many of these notes are rendered completely abstract that what really jumps out is a greenish, herbal patchouli over which have been melted vanilla and the type of fruit syrups used to flavor water.

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Top Selling Perfumes USA : Popular Fragrances Spring 2012

Top Selling Feminine Fragrances 2o12 France

Top Selling Feminine Fragrances 2011 USA

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

Top Selling Masculine Fragrances 2010 USA

Last week I was attending one of our usual marketing presentations that focused on current perfume trends and popular fragrances. I jotted down a few notes on what is selling well this spring in the US.

Chanel Coco Mademoiselle  
Chanel Bleu de Chanel 
Gucci Guilty Homme  
Dolce & Gabbana Light Blue  
Chanel Chance Eau Tendre

LVMH continues to make most of its money from J’Adore, while Estee Lauder’s top seller is Cashmere Mist.

No major revelations here, but I was curious to see that Gucci Guilty Homme jumped straight to the top of the best seller list (compare it to last year’s Top Selling Masculine Fragrances USA list). Maybe, it isn’t all that surprising, since it’s another fresh, “boardroom acceptable” blend. There is nothing avant-garde about it, but it’s well-made and elegant.

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Top Selling Feminine Fragrances 2011 USA : Popular Perfumes

Coco

Top Selling Feminine Fragrances 2o12 France

Top Selling Perfumes USA : Popular Fragrances Spring 2012

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

Top Selling Masculine Fragrances 2010 USA

Curious to see what sold well last year? Here are the top 20 best selling fragrances in the USA for the past year. Chanel Coco Mademoiselle was the number top seller, but note that the rest of the list is not organized by selling rank. In parentheses, I indicate the year of launch.

Chanel Coco Mademoiselle (2001)
The popularity of Coco Mademoiselle does not surprise me; it is a bold, memorable, distinctive perfume. It is also a high-quality perfume.  It has been the number one seller for several years in a row.

Chanel Chance Eau Tendre (2010)
A twist on Dolce & Gabbana Light Blue, but with a more sparkling fruit and red berry note. Even though Chance Eau Tendre is not very original, it is nicely done.

Clinique Happy (1997)
A trendsetting fruity-floral. It is a good choice for those who love effervescent citrusy-fruity notes paired with crisp florals and sheer woods.

Dolce & Gabbana Light Blue (2001)
Green apple and dry amber–a trendsetting fragrance with a great character.

Chanel No 5 (1921)
Iconic perfume! No further comment is needed. I am just glad to see it on the top-seller list.

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Top Selling Masculine Fragrances 2010 USA: Popular Perfumes

Bleu

Top Selling Feminine Fragrances 2o12 France

Top Selling Perfumes USA : Popular Fragrances Spring 2012

Top Selling Feminine Fragrances 2011 USA

Top Selling Feminine Fragrances for 2010 USA

Top Selling Feminine Fragrances for 2010 France

To round out the list of blockbusters last year, the next two posts in this series will focus on masculine fragrances. Looking at the top sellers in men’s market, I was surprised to discover that a newcomer pastiche like Bleu de Chanel managed to outsell the traditional masculine blockbuster Giorgio Armani Acqua di Giò Pour Homme by quite a sizable margin. This discovery followed another one—there are more classical, older fragrance among masculine top sellers than is the case with the feminine ones.

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