Le Lebo, a niche New York based lab, is offering its newest fragrance, Tubereuse 40. Developed in collaboration with the renowned perfumer Alberto Morillas, Tubereuse 40 is described as a non-heady tuberose “shaped around citruses and musks that give it an unexpected unisex “eau de cologne” identity despite its impressive 30% dosage of oil in alcohol.” 40 refers to the number of ingredients in the perfume formula, as with other Le Labo fragrances.
Tubereuse 40 is the first in the series of city-centric fragrances that Le Labo is planning to introduce. Paris, London, Tokyo, Los Angeles and Dallas will follow in the future. “Nostalgic of the days where brands and their soul offered authenticity that deserved that little extra travel commitment to be truly experienced, Le Labo will develop a scent exclusive to every city that it will decide to be in. Its own little contribution to the fight against globalization. Small productions that lie at the opposite spectrum of economies of scale and critical masses : the Internet and phone will be useless, you will have to travel to get it.” Now, in my experience, such hurdles have not stopped many perfume maniacs I know! I am curious to see what the fragrances shall be like.
Tubereuse 40 is priced at $230 for 50ml and $360 for 100ml. Le Labo fragrances are available from their boutique in New York’s Nolita as well as Barneys. More information can be found at Le Labo website.
16 Comments
Christine: Wow! You always have the hottest news. 😀 Do you know if they have it in their store already? October 18, 2006 at 1:28am
chayaruchama: Ah, ma belle-
Ca coute trop cher pour moi, malheureusement…
Tant mieux pour les autres ! October 18, 2006 at 12:03pm
Christine Pierce: I smelled Tubereuse 40 when I was at Le Labo last month. It is absolutely beautiful!!! My two friends and I each wanted to purchase it. No amount of pleading, however, would induce Eddie to sell it to us before its October debut. And he is serious about the phone and internet being useless in obtaining it. Looks like another trip to NYC is called for! After adding in the cost of air fare, hotel, etc., this may well prove to be “the costliest perfume” ever! October 18, 2006 at 12:02pm
Jae: Honest to Heavens! “the fight against globalization” is what these scents are about? So….that means that everything Le Labo sources for its creations – from the most basic natural essences to the oddest lab molecules are Fair Trade or created by companies that are golbalization resistant and have strictly enforced fair labor practices in place worldwide? I think I’ll ask them myself.
I just really dislike luxury products co-opting serious issues for marketing campaigns – unless they are also walking the walk.
Otherwise, just be honest and admit to creating exclusive stuff the people will have to reavel to get because it will make it all that much more desirable to certain segements of the consuming public. I have no problem with that at all. October 18, 2006 at 12:28pm
BoisdeJasmin: Christine, I believe that they do from what I have read. Thank you for your nice words, I do my best. October 18, 2006 at 2:42pm
BoisdeJasmin: Christine P, sounds like it! Looking forward to trying it. October 18, 2006 at 3:16pm
BoisdeJasmin: Chaya, yes, it is. Let’s hope that the beauty of the scent will justify the price. October 18, 2006 at 3:18pm
BoisdeJasmin: Jae, I think that it is a good question and that you should ask them. I do not disagree, but I really do not know how to answer it. Then again, I am a typical globalization product–born in Ukraine, went to high school in Italy, worked in the UK, and did graduate work in the States. 🙂 October 18, 2006 at 3:24pm
Nick: This kind of press is not only a little inappropriate, as Jae has raised, but also oh so clunkingly written! It makes a Loreal ad sound Proustian… October 19, 2006 at 7:46am
Scandale: Hmmmmm, let’s see… $360 divided by 365 days….Oh, if it weren’t for the tax putting the purchase over $1/day…..well, maybe, once I get a whiff… October 19, 2006 at 12:33pm
cynthia: It doesn’t sound that good to me. I like my tuberose big and heady. October 19, 2006 at 1:39pm
Christine: So, if Le Labo makes a fragrance for Tokyo, the only way we could get it would be to travel there? Hrmph! October 19, 2006 at 3:46pm
BoisdeJasmin: Nick, this reminds me of how I felt when I saw the press release for Bond No 9 The Scent of Peace with its message of civicness, etc. I will buy something only if it smells good. October 19, 2006 at 11:47am
BoisdeJasmin: L, it is not cheap! Even Carnal Flower turned out less expensive. However, it is true that tuberose absolute is very pricey. October 19, 2006 at 5:36pm
BoisdeJasmin: Cynthia, I cannot picture a tuberose cologne, so I am curious. In general, yes, I like heady and lush tuberose fragrances. October 19, 2006 at 5:37pm
BoisdeJasmin: Christine, unfortunately, I guess that this is exactly what it means. October 19, 2006 at 5:38pm