Time Magazine Article about Fragrance Industry

Call it the Davos of nose, the olfactory Olympics, the Sundance of Scent. On June 5, representatives of more than 50 top fragrance-and-flavor companies will converge at the World Perfumery Congress in Cannes, France, to charm potential customers and herald their latest innovations. Gilles Andrier, CEO of Givaudan, the industry leader, will speak on “The Noses of Tomorrow.” The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan’s closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that IFF prohibits more than two from ever traveling on the same plane. In addition to trading tips on new smell-rendering techniques and technologies, these wizards of whiff will toss around novel scent combinations employing hydroponic vegetables, Chinese herbs, Indian spices and other recent additions to their olfactory palettes.

Read the rest of the article in Time Magazine.

Subscribe

  • Archived under: News

2 Comments

  • Elle: What a brilliant article! Thanks for the link. How fascinating that only two scent developers are allowed on the same plane. And I would *so* love to go on scent treks! Yes, I’m not going to be able to do that for my career, but it would be great if some savvy adventure travel organization would start to do scent trek vacation packages. May 10, 2007 at 8:54am Reply

  • BoisdeJasmin: Elle, I would love that too. Sounds fascinating! May 13, 2007 at 10:33pm Reply

What do you think?

From the Archives

Latest Comments

  • Aurora in Comme des Garcons Black : Perfume Review: Oh, yes, that’s right especially jelly in France, the color looks like topaz. Here in the UK, I buy quince jam at the Turkish store, it’s very good; the jam… October 20, 2018 at 11:57am

  • Aurora in Comme des Garcons Black : Perfume Review: It sounds like a very interesting perfume, Victoria, thank you for reviewing it. The mention of pepper peaked my interest, I remain faithfull to a 90’s perfume in summer, it… October 20, 2018 at 11:48am

  • Stella in Chanel Gabrielle : Perfume Review: When I first tried the perfume I was quite certain I didn’t like it. I tried the perfume in a city where humidity was quite high. I was traveling for… October 20, 2018 at 10:23am

  • ariane in My Selection of 10 Fragrances for Fall: Love your list, and indeed a reminder to go back to old favourites. I am excited by three niche houses that I discovered this year, they are very inspiring and… October 20, 2018 at 6:28am

Latest Tweets

Design by cre8d
© Copyright 2005-2018 Bois de Jasmin. All rights reserved. Privacy Policy