Time Magazine Article about Fragrance Industry

Call it the Davos of nose, the olfactory Olympics, the Sundance of Scent. On June 5, representatives of more than 50 top fragrance-and-flavor companies will converge at the World Perfumery Congress in Cannes, France, to charm potential customers and herald their latest innovations. Gilles Andrier, CEO of Givaudan, the industry leader, will speak on “The Noses of Tomorrow.” The latest robotic smell mixers will be on display. International Flavors and Fragrances (IFF), Givaudan’s closest rival, will fly in most of its 96 top scent developers separately to the June congress; their noses are so precious that IFF prohibits more than two from ever traveling on the same plane. In addition to trading tips on new smell-rendering techniques and technologies, these wizards of whiff will toss around novel scent combinations employing hydroponic vegetables, Chinese herbs, Indian spices and other recent additions to their olfactory palettes.

Read the rest of the article in Time Magazine.

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2 Comments

  • Elle: What a brilliant article! Thanks for the link. How fascinating that only two scent developers are allowed on the same plane. And I would *so* love to go on scent treks! Yes, I’m not going to be able to do that for my career, but it would be great if some savvy adventure travel organization would start to do scent trek vacation packages. May 10, 2007 at 8:54am Reply

  • BoisdeJasmin: Elle, I would love that too. Sounds fascinating! May 13, 2007 at 10:33pm Reply

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