A Glimpse Inside the World of Flavors at Givaudan

Flav

The flavoring industry is the enabler of the food processing business – which depends on it to create a craving for everything from soda pop to chicken soup. It is Willy Wonka and his chocolate factory as a multibillion dollar industry; an industry cloaked in secrecy. But recently Givaudan, the largest flavoring company in the world, allowed us in to see them work their magic.

From a fascinating segment by 60 Minutes about the work of flavorists, experts at creating tastes and flavor sensations, at Givaudan. To watch the piece, or read a transcript, click here.

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  • Victoria in Vetiver Voyages: I love that throughout the day it changes subtly, and as a result, it never loses its momentum. October 17, 2017 at 2:33am

  • Victoria in Yellow Marigolds and Blue Fenugreek : Georgian Spices: I’ve been smelling different marigold and tagete essences and wishing that I planted some myself. October 17, 2017 at 2:32am

  • Victoria in Yellow Marigolds and Blue Fenugreek : Georgian Spices: The flowers I’m talking about here have a wonderful spicy, green apple aroma, so no, it’s not the same thing. Which marigold do you mean? It’s a huge family. Calendula… October 17, 2017 at 2:30am

  • Michael in Vetiver Voyages: Yes, but somehow the ones that I like don’t end up lasting very long on my work shirts. Or maybe I haven’t sprayed enough of the fragrance on the material.… October 16, 2017 at 11:22pm

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